A couple of weeks ago we published an article covering 12 high profile websites that have been hit with a Google penalty. Not all of these companies were in anyway directly to blame. For many it was a lack of education around SEO best practice.
from
https://searchenginewatch.com/2016/10/11/guide-to-black-hat-seo-which-practices-will-earn-you-a-manual-penalty/
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