...someone clicks on their ad as a result of that search term – also known as ‘pay per click’ (PPC). L2’s Search Insights study revealed distinct SEO/SEM practices being used within the watch ...
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http://redirect.viglink.com?u=http%3A%2F%2Fwww.jewellermagazine.com%2FArticle.aspx%3Fid%3D6940&key=ddaed8f51db7bb1330a6f6de768a69b8
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