Mastering SEO for Voice Search: 4 Tips for Marketers

Succeeding at search optimization these days increasingly depends on planning content and keywords with voice-enabled search in mind. In a recent CMSWire post, I wrote about how the increasing popularity of voice-enabled devices an... [article continues]

from
http://www.cmswire.com/digital-experience/mastering-seo-for-voice-search-4-tips-for-marketers/

Effective Low-Cost Marketing Tips For Small Businesses

This can turn the company blog into a resource but it also can help the website rank for SEO terms. If you decide to manage your blog in house, you can use a platform such as WordPress to design the layout of your website, and the... [article continues]

from
http://www.bitrebels.com/business/low-cost-marketing-tips-businesses/

A Short Guide To Integrating Instagram To Your Website Design

While web design does not feature prominently in search engine optimization (SEO) and internet marketing. However, it plays a prominent role in boosting the performance of your online business. If you are seeking new ideas to fuel your site design ...

from
http://www.designhill.com/design-blog/a-short-guide-to-integrating-instagram-to-your-website-design/

The Ultimate Guide To Content Aggregators (The Good, The Bad and The Ugly)

...to give their content for no cost in return for a backlink. In fact, some experts have even listed this as good SEO practice. If you’re into SEO, then you already know how enticing the word ‘backlink’ sounds. But what’... [article continues]

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http://www.business2community.com/content-marketing/ultimate-guide-content-aggregators-good-bad-ugly-01904064

The Ultimate Geeky Guide to Creating a Top-Notch WP Site

A top site needs a different approach. Quality is your prime consideration in every area, and you can’t compromise on hosting, design or SEO. And you certainly cannot compromise on content. Appearances matter. When you meet a new business contact ...

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http://thefutureofthings.com/9705-the-ultimate-geeky-guide-to-creating-a-top-notch-wp-site/

The New Real Estate Agent’s Guide to Licensing, Lead Generation, and More

Months 10-12: Experiment with Facebook ads and SEO. You’re in the home stretch of your first year as a real estate agent! We’re willing to bet you may have stumbled a few times, learned a lot of lessons you won’... [article continues]

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https://placester.com/real-estate-marketing-academy/new-real-estate-agent-success/

9 Essential SEO Tips for Web Developers

An example of where they would be used is with images. Quite often, an image might have a cryptic name such as 054.jpg which is not descriptive and offers no SEO value. Using the tag in combination with descriptive text will offer useful information ...

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http://www.htmlgoodies.com/beyond/seo/9-essential-seo-tips-for-web-developers.html

3 Important Tips for Getting the Most From Your SEO Effort

If you have any type of online business presence, then you know that attracting positive attention from the search engines is vital. Unless your web pages are showing up high in search engine results, your efforts at search engin... [article continues]

from
http://www.usanews.net/business/3-important-tips-for-getting-the-most-from-your-seo-effort-h7269.html

Tips From The Experts – What is Community Management?

In addition, a blog is a great tool to boost your SEO (Search Engine Optimization) and improve your online visibility. The amount of work is a bit more time-consuming, but the effort is totally worth the investment. Want to start blogging... [article continues]

from
https://www.wix.com/blog/2017/08/community-management/

4 PPC Tips that Can Lift Your SEO

Most people will recommend one or the other. Should you invest in PPC or SEO? You constantly see articles titled “PPC vs. SEO” that compare the two channels. Paid search advertising generated nearly $35 billion in 201... [article continues]

from
https://neilpatel.com/blog/4-ppc-tips-can-lift-seo/

Ultimate Guide to Online Reviews #semrushchat

A1: Reviews add relevant user generated content to your site and advocacy to a product which wil correlate with improved UX #semrushchat SEO no longer focuses solely on technical elements. In fact, it encompasses multiple aspects, including SEO that ...

from
https://www.semrush.com/blog/ultimate-guide-to-online-reviews-semrushchat/

The Ultimate Guide to Finding a Job in the Sports Industry

Learn the basics of search engine optimization (SEO) so your website pages rank first when employers search for you. As the sports industry continues to grow, more opportunities arise. However, it’s also attracting millions of avid sports fans.

from
https://millennialmagazine.com/the-ultimate-guide-to-finding-a-job-in-the-sports-industry/

The Business Guide to SEO Services: Projects, Costs, and Providers

For example, pay-per-click (PPC) advertising is a digital marketing service that requires businesses to bid on placement in search results based on target keywords. While PPC provides short-term returns, organic SEO improves a site's ranking over time.

from
http://www.itbusinessnet.com/article/The-Business-Guide-to-SEO-Services:-Projects-Costs-and-Providers-5112655

The Business Guide to SEO Services: Projects, Costs, and Providers

For example, pay-per-click (PPC) advertising is a digital marketing service that requires businesses to bid on placement in search results based on target keywords. While PPC provides short-term returns, organic SEO improves a site's ranking over time.

from
http://business.itbusinessnet.com/article/The-Business-Guide-to-SEO-Services:-Projects-Costs-and-Providers-5112655

3 Tips Electronics Companies Should Keep In Mind For An SEO Strategy

...of electronics companies to consider the power and value SEO provides when creating and implementing their online marketing campaign. After all, consumers are online daily looking for these types of products. With a proper SEO ..... [article continues]

from
http://www.selfgrowth.com/articles/3-tips-electronics-companies-should-keep-in-mind-for-an-seo-strategy

The Business Guide to SEO Services: Projects, Costs, and Providers

Cost of SEO services, along with pricing structure, types of services, and service providers, are factors for businesses to consider before partnering with an SEO firm. Increasingly, gathering information and buying decisions boi... [article continues]

from
http://itbusinessnet.com/article/The-Business-Guide-to-SEO-Services:-Projects-Costs-and-Providers-5112655

The Rise of Voice Search: A How-To Guide

Good news. The same SEO best practices that you’d follow for a website also apply to helping your site be optimized for voice search. So, the same general guidelines apply: 22% of voice searches are used to get local information... [article continues]

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http://www.business2community.com/seo/rise-voice-search-guide-01903429

Monday Tips – 4 Research Tools to Gain Actionable Competition Insights

Would you like to improve your website’s links as well as find the best content from your niche? SEO SpyGlass helps you to clean up broken links as well as providing competitive analysis. This comprehensive tool pulls directl... [article continues]

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http://susangilbert.com/actionable-competition-insights/

The Definitive Guide on How to Bootstrap Your Startup

...startup! I did the same thing when I was starting out. I was able to reinvest the money I earned through SEO consulting into my business. Even though my first startup failed, I learned valuable lessons that helped the next ones succe... [article continues]

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http://neilpatel.com/blog/bootstrap-startup/

Tips for Tailoring Inbound Marketing to Voice Command Technology

Exact match keywords went out a few years ago, even when related to text. But now, with voice command, the old approach to SEO has lost even more of its relevance. Verbal searches are conversational, meaning that your content should be including fewer ...

from
http://www.business2community.com/inbound-marketing/tips-tailoring-inbound-marketing-voice-command-technology-01901816

Five WordPress Plugins and Technical Tips to Build a Better Blog

You are probably well aware of the fact that low-quality blogs are not good for SEO and are not well-seen by Google. This is why some bloggers manually remove every spam comment they see. However, this task is daunting, so they resort to using a plugin ...

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https://dzone.com/articles/5-wordpress-plugins-and-technical-tips-to-build-a

Blog Name Ideas: 6 Tips to Finding the Perfect Blog Name

...need to stick to one category; find a title that suits both you and your new blog's interests best. This is good SEO practice, especially if you want out-of-town brands to notice of your blog when they come to your city. For exam... [article continues]

from
https://heartifb.com/2017/08/25/blog-name-ideas/

Tips every seller should follow while doing business through social media

"If you plan to sell on twitter, then choosing the right handle name (SEO worth) and an apt profile picture can proliferate engagement with the buyer," said Goel. He further added that listening to the customers and proper descriptive content on the ...

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http://www.newkerala.com/news/fullnews-266375.html

Top 12 Church Website Optimization Tips For Success

This will in turn help increase your ranking on Google and overall SEO power. It’s okay to look at other church websites and see what others are doing well. In the business world, this is called market analysis. Competitors alway... [article continues]

from
http://churchtechtoday.com/2017/08/25/top-12-church-website-optimization-tips/

Some Mouthwatering SEO Tips for Content Optimization

We have all tried our hands at some SEO tips and tricks to try to optimize our content for Web search results and to bring ranking for our websites. Although high quality content will, on most of the occasions, get the job done, tha... [article continues]

from
http://www.sitepronews.com/2017/08/25/some-mouthwatering-seo-tips-for-content-optimization/

Beginners Guide To Digital Marketing In South Africa (PART 3) | Entrepreneur

...to leverage search engines to your company’s advantage, and that is through search engine optimisation (SEO) and search engine marketing (SEM). The search engine depends on your team focus as well adapting the structures an... [article continues]

from
http://www.entrepreneurmag.co.za/advice/marketing/online-marketing/beginners-guide-to-digital-marketing-in-south-africa-part-3/

Live Event Networking Tips for Copywriters to Make Connections in an Extrovert’s World

...marketing challenges are. What tactics have they tried and which have been a black hole for spending money (i.e. SEO). Then give them advice on what to do. Help them to solve a marketing challenges ...

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http://copywriterscrucible.com/live-event-networking-tips-copywriters-make-connections-extroverts-world/

Step-by-Step Guide to Performing a Content Audit

In short, deploying a content audit will help both your SEO and content marketing efforts in boosting your business. The audit process should be based on previously set KPIs in order to extract as much as possible from the availabl... [article continues]

from
https://cognitiveseo.com/blog/15220/content-audit-guide/

4 local SEO tips for restaurants

This is because for restaurants, citations are not only a local SEO signal but also a solid traffic source. Sites like FourSquare and Yelp drive significant views, direct calls and traffic, and they’re particularly strong in queries for restaurants.

from
http://searchengineland.com/4-local-seo-tips-restaurants-280856

A Beginner’s Guide To SEO in WordPress

Ever wondered how to get your WordPress website on the first page of Google results? It’s the key to huge, sustainable traffic to your site. In fact, statistics show that more than 50% of people only click on the first three links of a Google search.

from
http://www.instantshift.com/2017/08/23/wordpress-seo-beginners-guide/

10 Expert SEO Tips Every Business Needs to Know to Succeed

If you’re an entrepreneur or small business owner, you’re likely a go-getter. Someone who likes to make their own rules, shoot from the hip, and ask questions after the dust settles. Google feels the same way. The differenc... [article continues]

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http://www.crazyleafdesign.com/blog/10-expert-seo-tips/

The Technical Guide to Common Magento SEO Issues

You could also block the parameter in the robots.txt file but this can cause issues with PPC and other programmatic campaigns, so I would check before doing so. Another favorite implementation of mine is to nofollow the links behind the faceted navigation.

from
https://www.searchenginejournal.com/magento-seo-issues/208208/

4 Tips to Help You Get the Best SEO Company

Boris Dzhingarov has written 6 articles for PromotionWorld. View all articles by Boris Dzhingarov... The number of people being connected to the internet is increasing tremendously. Did you also know that the number of people accessin... [article continues]

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https://www.promotionworld.com/se/articles/article/170823-4-tips-help-you-get-best-seo-company

How To Reduce User Exits & Shopping Cart Abandonment in WordPress

Original source: How To Reduce User Exits & Shopping Cart Abandonment in WordPress via DailySEOblog.

User exits and Shopping cart abandonment are probably two of the main metrics that define failure for your website, both in organic traffic as well as revenue gen. With so many distractions going on, it is common for users to have multiple tabs open and not return to your website. For e-com sites built on WordPress, this is a challenge. Here’s a neat way to reduce user browser exits and reduce shopping cart abandonment in WordPress. Simply use this plugin called RetentionTab. It has a neat way to bring abandoned users back. Whenever a user forgets your website and don’t […]

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https://dailyseoblog.com/reduce-user-exits-shopping-cart-abandonment-wordpress/#utm_source=rss&utm_medium=rss

9 Quick Restaurant SEO Tips to Boost Your Google Search Visibility

...has performed in Google to date, there are always opportunities to improve your search engine optimization (SEO) and increase your Google rankings. Improving your search visibility will drive more hungry customers ...

from
https://www.searchenginejournal.com/restaurant-seo-tips/208644/

6 Quick & Dirty SEO Research Tips for B2B Content Planning

When it comes to crafting compelling content that informs, engages and inspires action, seasoned B2B digital and content marketers know our content needs to captivate both humans and search engines to be effective. After all, 81% of B2B decision makers ...

from
http://www.marketingfeast.com/6-quick-dirty-seo-research-tips-for-b2b-content-planning/

15 Actionable Tips to Increase Your YouTube Traffic

Which means that all your content needs to be optimized for YouTube the same way it would be for a Google search. SEO alone is one of the easiest and most reliable ways of increasing your traffic and overall ROI. Start with your vide... [article continues]

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https://ignitevisibility.com/increase-your-youtube-traffic/

A Complete Guide to the Google Search Console

...down the basics of Google Search Console. From Fetch as Google to Manual Actions, you’ll be giving your SEO reports a mini upgrade on the regular. Plus, I share my monthly SEO health checklist. Read on – the HTML ...

from
https://www.searchenginejournal.com/google-search-console-guide/209318/

The Go-Getter’s Guide to Website Optimization: Our Massive SEO Checklist

Website optimization – SEO – can sometimes seem like a never-ending task. It is, but that’s beside the point of this post. You have to start somewhere. Once you know you’ve taken the foundational steps, yo... [article continues]

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https://level343.com/2017/08/21/go-getters-guide-website-optimization/

4 Expert Tips To Create Your Own Vegetable Garden at Home

Chief editor and author at LERAblog, writing useful articles and HOW TOs on various topics. Particularly interested in topics such as Internet, advertising, SEO, web development, and business.

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https://lerablog.org/home-and-family/gardening/4-expert-tips-to-create-your-own-vegetable-garden-at-home/

4 Crucial SEO Factors and How To Work On Them: An SEO Guide

It should be no hidden secret for any website owner how important SEO is for a website’s online visibility. Of course, there are other methods through which online businesses expand their exposure but it’s SEO that remain... [article continues]

from
https://socialnomics.net/2017/08/21/4-crucial-seo-factors-and-how-to-work-on-them-an-seo-guide/

15 Practical Email Marketing Tips for E-Commerce (With Real-Life Examples)

...your conversion rates? You have a lot of options for marketing your e-commerce business online: social media, SEO, and content marketing, among others. But for driving conversions or sales, email can be your ...

from
https://www.marketingprofs.com/articles/2017/32655/15-practical-email-marketing-tips-for-e-commerce-with-real-life-examples

Guest Blog: Three Easy SEO Tips Every Business Owner Can Use Right Now

Search Engine Optimization. It puts fear into the hearts of business owners and executives who believe that getting their websites to place high on Google search rankings is akin to answering an obscure riddle of an evil troll guarding the secrets of ...

from
http://www.columbusceo.com/business/20170821/guest-blog--three-easy-seo-tips-every-business-owner-can-use-right-now

6 Quick & Dirty SEO Research Tips for B2B Content Planning

When it comes to crafting compelling content that informs, engages and inspires action, seasoned B2B digital and content marketers know our content needs to captivate both humans and search engines to be effective. After all, 81% of B2B decision makers ...

from
http://www.toprankblog.com/2017/08/seo-b2b-content-planning/

Expert Tips to Make a SEO & User Friendly Website to Grow Your Business

A website’s design layout can establish an incredible first impression to a first-time visitor and exhibit an extraordinary organization image on the Internet in the meantime. It is critical to dependably catch up on the mos... [article continues]

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https://technofaq.org/posts/2017/08/expert-tips-to-make-a-seo-user-friendly-website-to-grow-your-business/

seo tips 2017

SEO plays an important role in not only driving traffic but also in generating leads. More the leads more will be the sales and profit. In this article, I am going to mention some of the things you need to… Continue Reading →

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http://epok.net/tag/seo-tips-2017/

Clutch Releases Comprehensive Business Guide to SEO Services

The 13 case studies feature SEO and digital marketing agencies from across the U.S.: Searchbloom, Boostability, Pole Position Marketing, Bruce Clay, Inc., Vizion Interactive, SEO Advantage, Be Found Online, 97th Floor, Coalition Technologies, Directive ...

from
http://www.tmcnet.com/usubmit/-clutch-releases-comprehensive-business-guide-seo-services-/2017/08/17/8596761.htm

5 Quick and Helpful Tips to Small & Big Business SEO

Search engine optimization (SEO) may sound like rocket science for those who are not familiar with it. It may be complicated at some level, but it really doesn't have to be that way, especially when it comes to the basic steps. There are SEO techniques ...

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http://www.artipot.com/articles/2101538/5-quick-and-helpful-tips-to-small-big-business-seo.htm

SEO Tips to Increase your Google Ranking

Use keywords Keyword research sits right at the heart of the SEO work needed for any business. Essentially this involves looking at the words people type into Google to find you - and the ones they use to find people who shop for you... [article continues]

from
http://www.artipot.com/articles/2101050/seo-tips-to-increase-your-google-ranking.htm

Ultimate Guide to Content Curation

When they link to your blog post or business within their own post or social media, it can help increase your SEO opportunities, as well as promote your brand. Newsletters are the perfect way to update your audience updated on variou... [article continues]

from
http://www.business2community.com/content-marketing/ultimate-guide-content-curation-01897914

Your Step-by-Step Guide to PPC Advertising

...to using PPC as well: Get front-page search returns more quickly. Traditional search engine optimization (SEO) tactics can help your small business make it to Google’s front page, but it takes time, particularly if there’s ...... [article continues]

from
http://www.business2community.com/online-marketing/step-step-guide-ppc-advertising-01897144

11 Easy & Important E-Commerce SEO Tips for Beginner

And the other side email is too neutral for some Client’s linking. Having shopping cart/checkout in eCommerce site will link’s help to maintain user’s engaged in the betraying procedure. Then It will very easy t... [article continues]

from
https://www.wiredmahir.com/11-easy-important-e-commerce-seo-tips-beginner/

How to write a catchy eCourse title: Tips, Ideas and Examples

A good course title has to be able to catch someone’s attention, make him (or her) click and work well for SEO purposes. That’s a lot to think about, right? A strong and enticing headline is perhaps the most important elemen... [article continues]

from
http://elearningfeeds.com/how-to-write-a-catchy-ecourse-title-tips-ideas-and-examples/

Tips to Maximise Your SEO Output and Organic Traffic

It feels like, yesterday only we were preparing SEO strategies for 2017 but it's almost the mid of 2017 and we are eagerly waiting for 2018. So, it is the right time for planning and organizing for your SEO success in 2018. And if you need some help in ...

from
http://www.artipot.com/articles/2101295/tips-to-maximise-your-seo-output-and-organic-traffic.htm

Tips to boost your WordPress website’s SEO

With the help of open source WordPress website Yoast SEO plugin, you can create content optimized for search engines and generate a cool xml sitemap to make sure that your new content gets indexed. When you publish new content, your sitemap.xml will be ...

from
http://alvomedia.com/10-tips-to-improve-your-wordpress-websites-seo/

Best SEO tips For Your Business

Every single beginner ought to know that the Search engine optimization is the greatest option for generating lot no matter trading their amount. Much value for that internet search engine optimisation. So clearly Internet search engin... [article continues]

from
https://www.africanglobe.net/editorial/seo-tips-business/

4 PPC Tips that Can Lift Your SEO

Most people will recommend one or the other. Should you invest in PPC or SEO? You constantly see articles titled “PPC vs. SEO” that compare the two channels. Paid search advertising generated nearly $35 billion in 201... [article continues]

from
http://neilpatel.com/blog/4-ppc-tips-can-lift-seo/

6 Evergreen SEO Tips for Achieving Blogging Success

Search Engine Optimization skills are essential to the success of any blogger. It is not easy to keep up with the updates of search engines as they keep changing now and then. However, no matter the changes, it’s nice to hav... [article continues]

from
https://www.buzzfeed.com/rosiefeed/6-evergreen-seo-tips-for-achieving-blogging-succes-2vvqn

7 Tips To Launch A Booming eBay Business

Model and benchmark your description format against theirs. Utilize an SEO approach to identify keywords and phrases that will help buyers easily search and find your listings. Test out listing by running two different variations of your offer and ...

from
http://yfsmagazine.com/2017/08/18/7-tips-to-launch-a-booming-ebay-business/

Ultimate Guide to Content Curation

When they link to your blog post or business within their own post or social media, it can help increase your SEO opportunities, as well as promote your brand. Newsletters are the perfect way to update your audience updated on variou... [article continues]

from
http://www.business2community.com/content-marketing/ultimate-guide-content-curation-01897914

Make Your Online Business Grow With These 5 SEO tips

Dean Kissinger, Negosentro | As much as the technology has expanded competition by increasing the availability of certain services, it has also helped us a lot by allowing greater and cheaper ways of advertising and reaching out to customers. There are ...

from
http://negosentro.com/make-online-business-grow-5-seo-tips/

3 Tips in Turning Your Real Estate Business Leads to Sales

3. Know your SEO In the Internet, content is king. Good content delivers you great rewards. Google, which started out as an engine to answer questions, prioritizes content that help answer the main questions in each article. By now... [article continues]

from
http://realtytimes.com/listings/item/1004716-3-tips-in-turning-your-real-estate-business-leads-to-sales?rtmpage=JunkRemoval

A Beginner’s Guide to Digital Brand Auditing

Even if you are not crossing off everything on the SEO checklist every single time, constant monitoring for algorithm updates and monitoring the rankings of individual keywords on a daily basis is highly recommended. SEE ALSO: Th... [article continues]

from
http://digitalbrandinginstitute.com/digital-brand-auditing/

Your Step-by-Step Guide to PPC Advertising

...to using PPC as well: Get front-page search returns more quickly. Traditional search engine optimization (SEO) tactics can help your small business make it to Google’s front page, but it takes time, particularly if there’s ...... [article continues]

from
http://www.business2community.com/online-marketing/step-step-guide-ppc-advertising-01897144

27 Tips For Local SEO That Really Work

If you fail to practice due diligence when it comes to local SEO, you're going to lose market share to competitors who take it seriously. You might even endanger your own livelihood. In this article, we'll go over 27 important loca... [article continues]

from
https://www.inc.com/john-lincoln/27-tips-for-local-seo-that-really-work.html

5 tools, tips and hacks to maximize your SEO output

This article was co-authored by my colleague at Go Fish Digital, Chris Long. Part of being an effective SEO is being incredibly efficient with the tasks at hand. You just aren’t going to have the time needed to go deeper an... [article continues]

from
http://marketingland.com/5-tools-tips-hacks-maximize-seo-output-220760

Converting Leads: Tips for Turning Website Visitors into Subscribers

It’s important to generate traffic to your website, and you should be doing so through SEO and perhaps advertising as well. But what if that traffic is not converting? If you want visitors to sign up to your email list, you wil... [article continues]

from
https://socialnomics.net/2017/08/17/converting-leads-tips-for-turning-website-visitors-into-subscribers/

6 Quick SEO Tips for Banner Advertising

Banner advertisement has gained momentum in the digital world from the past few years. More and more companies are trying to woo their customer by placing banner ads on relevant platforms. But, in this highly competitive market the question stands- is ...

from
http://www.andysowards.com/blog/2017/6-quick-seo-tips-banner-advertising/

Tips to Maximise Your SEO Output and Organic Traffic

...articles for PromotionWorld. View all articles by Mario Sazos... It feels like, yesterday only we were preparing SEO strategies for 2017 but it’s almost the mid of 2017 and we are eagerly waiting for 2018. So, it is the righ... [article continues]

from
https://www.promotionworld.com/articles/se/articles/Internet_Marketing_Strategy/SEO/170817-tips-to-maximise-your-seo-output-and-organic-traf

Web Design Company, Lounge Lizard, Shares Top Tips for Cleaning up your SEO

NEW YORK CITY, N.Y., Aug. 17, 2017 /PRNewswire-iReach/ -- Lounge Lizard is globally recognized as a top web design company within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionat... [article continues]

from
https://www.bizjournals.com/prnewswire/press_releases/2017/08/17/MN66792

Advice Media receives illustrious ranking on the Inc. 5000 list of America's fastest-growing privately-held companies for the second year in a row

An integrated strategy encompasses website design and management, mobile readiness, procedure video content, email marketing, SEO, SEM, social media, directory services, blogs, reputation management, website video and the ability to track and monitor ...

from
http://www.bio-medicine.org/medicine-news-1/Advice-Media-receives-illustrious-ranking-on-the-Inc--5000-list-of-America-26-2339-3Bs-fastest-growing-privately-held-companies-for-the-second-year-in-163959-1/

Clutch Releases Comprehensive Business Guide to SEO Services

WASHINGTON, Aug. 17, 2017 /PRNewswire/ -- A business' demands and budget determine the effect of SEO services and the process of partnering with an SEO firm, according to analysis by Clutch in a new comprehensive guide to SEO services... [article continues]

from
http://www.prnewswire.com/news-releases/clutch-releases-comprehensive-business-guide-to-seo-services-300505791.html

5-minute guide to improving your SEO

Many partners use Google AdWords or similar PPC [LINK to 5m guide to effective PPC on LinkedIn] (Pay Per Click) services to purchase expensive, highly-competitive advertising space on keyword searches such as 'Azure' and 'Cloud technology'. Instead ...

from
https://blogs.technet.microsoft.com/mpn_uk/2017/08/17/5-minute-guide-to-improving-your-seo/

Development Tips: Search Engine Optimization—A Beginner's Guide

...will be examined and applied to L&D. One common practice in marketing is the use of search engine optimization (SEO)—where content and content structure (most often in HTML5) is massaged for easy indexing ...

from
https://www.learningsolutionsmag.com/articles/2417/development-tips-search-engine-optimizationa-beginners-guide/

SEO 101: Definitive SEO Guide For Start-Ups

...for SEO guide. This is because Search Engine Optimization (SEO) could be a daunting task most especially for start-ups. Nevertheless, the giants and champions in SEO today all started from somewhere.

from
http://www.nairaland.com/3992070/seo-101-definitive-seo-guide

Put SEO to work for you with these 10 killer tips

Search engine optimization—SEO—is in the spotlight these days. New technologies and an even more secretive Google make for plenty of talking points; there hasn’t been this much speculation over the future of SEO fo... [article continues]

from
https://www.ragan.com/Main/Articles/53116.aspx

SEO tips for online retailers moving to a new website

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Personalizing Search Results at Google

One thing most SEOs are aware of is that search results at Google are sometimes personalized for searchers; but it’s not something that I’ve seen too much written about. So when I came across a patent that is about personalizing search results, I wanted to dig in, and see if it could give us more insights.

The patent was an updated continuation patent, and I love to look at those, because it is possible to compare changes to claims from an older version, to see if they can provide some details of how processes described in those patents have changed. Sometimes changes are spelled out in great detail, and sometimes they focus upon different concepts that might be in the original version of the patent, but weren’t necessarily focused upon so much.

One of the last continuation patents I looked at was one from Navneet Panda, in the post, Click a Panda: High Quality Search Results based on Repeat Clicks and Visit Duration In that one, we saw a shift in focus to involve more user behavior data such as repeat clicks by the same user on a site, and the duration of a visit to a site.

Personalizing search results
Inventors: Paul Tucker
Assignee: GOOGLE INC.
US Patent: 9,734,211
Granted: August 15, 2017
Filed: February 27, 2015

Abstract

A system receives a search query from a user and performs a search of a corpus of documents, based on the search query, to form a ranked set of search results. The system re-ranks the set of search results based on preferences of the user, or a group of users, and provides the re-ranked search results to the user.

The older version of the patent is Personalizing search results, which was filed on September 16, 2013, and was granted on March 10, 2015.

A continuation patent has claims rewritten on it, that reflect changes in how a process that has been patented might have changed, using the filing date of the original version of the patent.

I like comparing the claims, since that is what usually changes in continuation patents. I noticed some significant changes from the older version to this newer version.

There is a lot more emphasis on “high quality” sites and “distrusted sites” in the new version of the patent, which can be seen in the first claim of the patent. It’s worth putting the old and the new first claim one after the other, and comparing the two.

The Old First Claim

1. A method comprising: identifying, by at least one of one or more server devices, a first set of documents associated with a user, documents, in the first set of documents, being assigned weights that reflect a relative quantification of an interest of the user in the documents in the first set of documents; receiving, by at least one of the one or more server devices, a search query from a client device associated with the user; identifying, by at least one of the one or more server devices and based on the search query, a second set of documents, each document from the second set of documents having a respective score; determining, by at least one of the one or more server devices, that a particular document, from the second set of documents, matches or links to one of the documents in the first set of documents; adjusting, by at least one of the one or more server devices, the respective score of the particular document, to form an adjusted score, based on the weight assigned to the one of the documents in the first set of documents; forming, by at least one of the one or more server devices, a list of documents in which documents from the second set of documents are ranked based on the respective scores, the particular document being ranked in the list based on the adjusted score; and providing, by at least one of the one or more server devices, the list of documents to the client device.

The New First Claim

This is newly granted this week:

1. A method, comprising: determining, by at least one of one or more server devices, preferences of a user or a group of users, wherein the preferences indicate a document bias set and weights assigned to the documents, wherein the weights include distrusted document weights; determining, by the at least one of the one or more server devices, a high quality document set obtained from a document ranking algorithm; creating, by at least one of the one or more server devices, an intersection set of documents which includes documents in both the document bias set and the high quality document set; receiving, by at least one of the one or more server devices, a search query from the user; performing, by at least one of the one or more server devices, a search of a corpus of documents, based on the search query, to form a ranked set of search result documents; determining, by at least one of the one or more server devices, at least one link from the intersection set of documents to at least one document in the ranked set of search result documents, the at least one document not in the intersection set of documents; re-ranking, by at least one of the one or more server devices, the set of search result documents based on the preferences of the user or the group of users, wherein re-ranking the set of search results comprises: identifying a link of the set of links from the intersection set of documents to the document of the set of search result documents, and based on identifying the link, adjusting a rank of the search result document based on the weight assigned to the document in the document bias set from where the identified link originated from; and providing, by at least one of the one or more server devices, the re-ranked search results to the user.

The changes I am seeing in these two different first claims involve what are being called “distrusted document weights” from a “document bias set”, and showing pages from “a high quality document set.” The newer claim makes it more clear that personalized results come from these two different sets of results. It’s possible that it doesn’t change how personalization actually works, but the increased clarity is good to see.

The Purpose of these Personalizing Search Results Patents

We are told that some sites are favored more than others, and some are disliked more than others, and those are are created from a query or browser history, to generate a document bias set:

FIG. 1 illustrates an overview of the re-ranking of search results based on a user’s or group’s document or site preferences. In accordance with this aspect of the invention, a document bias set F 105 may be generated that indicates the user’s or group’s preferred and/or disfavored documents. Bias set F 105 may be automatically collected from a query or browser history of a user. Bias set F 105 may also be generated by human compilation, or editing of an automatically generated set. Bias set F 105 may include a set of documents shared, or developed, by a group that may further include a community of users of common interest. Document bias set F 105 may include one or more designated documents (e.g., documents a, b, x, y and z) with associated weights (e.g. w.sup.a.sub.F, w.sup.b.sub.F, w.sup.x.sub.F, w.sup.y.sub.F and w.sup.z.sub.F). The weights may be assigned to each document (e.g., documents a, b, x, y and z) based on a user’s, or group’s, relative preferences among documents of bias set F 105. For example, bias set F 105 may include a user’s personal most-respected, or most-distrusted, document list, with the weights being assigned to each document in bias set F 105 based on a relative quantification of the user’s preference among each of the documents of the set.

This document bias set mention appears in both the older, and the newer version of the patent.

The patents also both refer to a high quality document set, and that is described in a way that seems to place a lot of attention on PageRank or a Hubs and Authority approach to ranking:

A high quality document set L 110 may be obtained from any existing document ranking algorithm. Such document ranking algorithms may include a link-based ranking algorithm, such as, for example, Google’s PageRank algorithm, or Kleinberg’s Hubs and Authorities ranking algorithm. The document ranking algorithm may provide a global ranking of document quality that may be used for ranking the results of searches performed by search engines. High quality document set L 110 may be derived from the highest-ranking documents in the web as ranked by an existing document ranking algorithm. In one implementation, for example, set L 110 may include the top percentage of the documents globally ranked by an existing document ranking algorithm (e.g., the highest ranked 20% of documents). In an implementation using PageRank, set L 110 may include documents having PageRank scores higher than a threshold value (e.g., documents with PageRank scores higher than 10,000,000). Set L 110 may include multiple documents (e.g., documents m, n, o, p, x, y and z) with associated weights (e.g., weights W.sup.m.sub.L, W.sup.n.sub.L, W.sup.o.sub.L, W.sup.p.sub.L, W.sup.x.sub.L, W.sup.y.sub.L and W.sup.Z.sub.L). The weights may be assigned to each document (e.g., documents m, n, o, p, x, y and z) based on a relative ranking of “quality” between the different documents of set L 110 produced by the document ranking algorithm.

Personalized results served to a searcher are results that come from both the document bias set, and the high quality document set (as the patent says, from an “intersection” between the two sets).

If you are interested in how personalized search may work at Google, spending some time with this new patent may provide some insights. Knowing about how two different sets of documents are involved in returning results is a good starting point.

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If you are already driving conversions via SEO, email marketing, AdWords, or other channels, this social network can bring you more visibility, leads, and sales, if done right. It gives you another opportunity to deliver your message to your audience.

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https://www.semrush.com/blog/the-ultimate-facebook-ads-audit-guide-semrushchat/

Internet Marketing Tips That You Must Familiarize Yourself With

One of the best ways to market your website or business online is by use of SEO. Search Engine Optimization (SEO) services can take your site to a whole new level, a level where your competitors will not be able to beat you. Luckily... [article continues]

from
https://www.templatemonster.com/blog/internet-marketing-tips/

7 Tips to Boost Your Business’ Engagement on Social Media

SEO is always important, as without it your business is too hard for your audience to find. By promoting SEO, more readers will find you organically and then start following you on social media. Plus, by using keywords, locations, and hashtags in your ...

from
https://heartifb.com/2017/08/07/7-tips-boost-business-engagement-social-media/

How to Start a WordPress Blog: Part 6 – SEO Quick Tips

Today, we’re covering Search Engine Optimization, or SEO. This is the process of creating more visibility for your website/blog in search engine results. It’s extremely important for your website or blog, which is why w... [article continues]

from
http://gomedia.com/zine/insights/seo-quick-tips/

An Idiot's Guide to SEO in a Machine Learning World

When thinking about the rise of machine learning as it relates to SEO, we can be faced with a frightening scenario depending on the type of SEO you are. SEOs, like myself, who are logic-based and have historically worked relying o... [article continues]

from
https://www.searchenginejournal.com/seo-guide-machine-learning/208468/

Markdown: Why And How To, Improve Content Quality, Tips For SEO For SAAS, Speedlink 32:2017

As with many industries, Software-as-a-Service (SaaS) businesses face unique SEO challenges and opportunities. Based on the experience Janet Driscoll Miller, in this article she shares six top search engine optimization tips for SaaS companies.

from
http://www.iblogzone.com/2017/08/speedlink-roundup-322017.html

How to Pick a WordPress Theme -15 Tips with Images

A WordPress theme can play a major role in how SEO friendly you site is. Even a great looking theme can generate poorly structured code, this can impact your site’s performance on search engines and its overall ranking. Tha... [article continues]

from
https://projecteve.com/how-to-choose-a-wordpress-theme/

A 14% Faster, Better Caching Plugin for WordPress – Breeze!

Original source: A 14% Faster, Better Caching Plugin for WordPress – Breeze! via DailySEOblog.

If you run a WordPress blog, I’m pretty sure I don’t have to explain what a caching issue is. Ever since Google suggested that page load times are important for SEO, there’s been a big wave of caching plugins in the market. Of course, there were some big players already like W3 Total Cache, WP Super Cache and the like. But depending on your hosting environment and other internal settings, these plugins always ran into issues. Sometimes minor, sometimes big enough to break the site itself. The ever-so-awesome folks at CloudWays have been dealing with caching issues for their customers […]

from
https://dailyseoblog.com/faster-better-caching-wordpress-pluginbreeze/#utm_source=rss&utm_medium=rss

SHINHWA’s Eric Reveals Lee Seo Jin’s Advice Swayed Decision To Get Married

...a large role in his decision to get married! On the August 4 broadcast of “Three Meals a Day,” Lee Seo Jin, Eric, and Yoon Kyun Sang gathered together for a preliminary meeting. The meeting took place five days ...

from
https://www.soompi.com/2017/08/05/shinhwas-eric-reveals-lee-seo-jins-advice-swayed-decision-get-married/

5 Tips on How to Rank for Featured Snippets in Search Engines !

and “How to Combine Content Marketing with SEO to Maximize Traffic?” How to Look for your preferred questions and utilize those phrases as a kick off point for getting ranked. After you have made changes, it will take week... [article continues]

from
http://www.nextleveltricks.com/how-to-rank-for-featured-snippets-in-search-engines/

5 SEO Tips In 2017 That You Should Absolutely Not Ignore

Search Engine Optimization or SEO in 2017 is nothing compared to what it was in the early 2000’s. The days of keyword stuffing are long gone and the SEO tactics of the previous decade are nowhere as effective in the current scenario... [article continues]

from
http://www.bitrebels.com/technology/5-seo-tips-2017/

The Essential Guide to Image Optimization for SEO

...often-overlooked factor that contributes to your site’s rankings – images. There are many parts of SEO ...

from
https://www.v9seo.com/blog/2017/08/04/image-optimization-for-seo/

SEO Tips ~ 10 Quick and Easy Fixes to Use Right Now

Two years ago I was asked by my blogging friend Tara to write some blogging tips on 'What I Wish I Would Have Known When I Started Blogging'. Since that time, my blog has grown by leaps and bounds and I get asked by friends and family all the time for ...

from
https://www.pinterest.com/pin/4925880825518303/

SEO and Blogging: 5 Beginner Tips for Small Projects or Businesses

When it comes to effective blogging and search engine optimisation (SEO) practices, every independent project or small business needs to pay attention to certain key elements of online etiquette. If you’re a blogger, it pay... [article continues]

from
http://www.blogherald.com/2017/08/04/seo-blogging-tips-small-business/

10 essential eCommerce tips & best practices for your site

Search engine optimization (SEO) is another way to win organic traffic. With relevant keywords, fresh content and heavy traffic, a site will appeal to Google and other search engines. A site should be reviewed regularly to assure that keywords used are ...

from
https://www.catswhocode.com/blog/10-essential-ecommerce-tips-best-practices-for-your-site

SCHAWEL COLES Teams With Webtek Interactive to Guide Clients to New Levels of Success

Even though we build sites with a solid understanding of SEO, we look to Webtek to provide expert analytics analysis, optimization and online advertising management," said Matthew Coles, founding partner and account manager at SCHAWEL COLES. Webtek has ...

from
https://www.newswire.com/news/schawel-coles-teams-with-webtek-interactive-to-guide-clients-to-new-19835972

5 Tips For Winning At Voice Search & SEO

OK Google, why should I be optimizing my website for voice search? Whether your potential customers are asking Google, Siri, Cortana, or Alexa, trust me—you want to be the answer. Google says that 20% of all searches are voic... [article continues]

from
https://www.searchenginepeople.com/blog/5-tips-for-winning-at-voice-search-seo.html

8 TIPS TO MAKE YOUR WEBSITE SUCCESFULL

So, it is preferred to make your website that contains mix content. Good SEO optimization is very important for making your website successful, as it determines where your website stand in the tough pool of so many challenging websites... [article continues]

from
https://www.webdesign.org/8-tips-to-make-your-website-succesfull.22787.html

A 14% Faster, Better Caching Plugin for WordPress – Breeze!

Original source: A 14% Faster, Better Caching Plugin for WordPress – Breeze! via DailySEOblog.

If you run a WordPress blog, I’m pretty sure I don’t have to explain what a caching issue is. Ever since Google suggested that page load times are important for SEO, there’s been a big wave of caching plugins in the market. Of course, there were some big players already like W3 Total Cache, WP Super Cache and the like. But depending on your hosting environment and other internal settings, these plugins always ran into issues. Sometimes minor, sometimes big enough to break the site itself. The ever-so-awesome folks at CloudWays have been dealing with caching issues for their customers […]

from
https://dailyseoblog.com/faster-better-caching-wordpress-pluginbreeze/#utm_source=rss&utm_medium=rss

Actionable eCommerce Optimization Tips for Small Business

Social networking, however, does not take action alone; you need content promotion, social media and SEO to work altogether. How exactly do social media and content marketing influence search engines? For one, social sharing is a metho... [article continues]

from
http://www.alphansotech.com/blogs/actionable-ecommerce-optimization-tips-for-small-business/

9 Tips To Freshen Up Content

Our 9 tips will help with giving old content a new lease of life and making it more appealing and relevant to your readers. SEO and Keyword Research With all content, you want it to be found and relevant. There is no point in reworking old content when ...

from
https://medium.com/strategic-content-marketing/9-tips-to-freshen-up-content-56a51b0a32f3

Tips for Outsourcing SEO

For many companies, especially small to medium sized businesses, it doesn’t make sense to hire an SEO team or professional in house. At the same time, it’s also likely that the existing marketing team or professional doesn’... [article continues]

from
http://www.brickmarketing.com/blog/tips-outsourcing-seo.htm

3 SEO Tips to Address Your High Bounce Rate Problems

In search engine optimization (SEO), there are three little words no one likes to hear: high bounce rate. Bounce rate measures how much time a visitor spends on your website page. The longer the person stays on your page, the better, because it can ...

from
https://www.crowdreviews.com/blog/3-seo-tips-address-high-bounce-rate-problems/

The B2B Marketer’s Guide to User-Generated Content

It can increase online visibility. One benefit of user-generated content that many organizations don’t always recognize is its ability to improve SEO efforts. This type of content increases the amount of online content pertaining to your brand.

from
http://relevance.com/the-b2b-marketers-guide-to-user-generated-content/

10 Killer SEO Tips for 2017

After spending a few years in the background, SEO is in the spotlight once again in 2017. New technologies and an even more secretive Google makes for plenty of talking points; there hasn’t been this much speculation over th... [article continues]

from
http://www.business2community.com/seo/10-killer-seo-tips-2017-01888768

Expert Tips to Make a SEO and User Friendly Website to Grow Your Business

Stephanie Alvarado. Negosentro | Designing a professional website with the eye-catching theme is insufficient to ensure a superior ranking for your site. You need to consider the importance of SEO (Search Engine Optimization) while developing your site.

from
http://negosentro.com/expert-tips-make-seo-user-friendly-website-grow-business/

A Designer’s Guide to Fast Websites and Perceived Performance

Faster websites do better across a whole variety of metrics. Speeding up websites improves SEO and therefore click-through rates, so faster websites rank better, and it boosts conversions, so it definitely improves user experience as well. As a web ...

from
https://www.sitepoint.com/a-designers-guide-to-fast-websites-and-perceived-performance/

Don’t Be Afraid of SEO: 10 SEO Marketing Tips

How do you feel when you read the words Search Engine Optimization? Do you experience a sudden feeling of confusion and dread? Does your brain shut down or go into flight mode? Take a deep breath and stay with me. It will be all right... [article continues]

from
http://www.business2community.com/seo/dont-afraid-seo-10-seo-marketing-tips-01888792

The Best Quick Start SEO Guide For Startups

SEO isn’t always at the top of a business owner’s list–especially if you are running a startup. Between meetings, sales pitches, strategy calls, and everything else, who has time for SEO? Furthermore, most entrepreneur... [article continues]

from
http://yfsmagazine.com/2017/08/01/the-best-quick-start-seo-guide-for-startups/

6 Tips for Driving Traffic to Your Business Blog

Search engine optimization (SEO) is another important strategy for increasing the traffic to your business blog. There are a number of onsite and offsite techniques to help you improve your organic rankings for relevant terms. Th... [article continues]

from
http://www.susansolovic.com/2017/08/6-tips-for-driving-traffic-to-your-business-blog/

A Designers Guide to Fast Websites and Perceived Performance

Faster websites do better across a whole variety of metrics. Speeding up websites improves SEO and therefore click-through rates, so faster websites rank better, and it boosts conversions, so it definitely improves user experience as well. As a web ...

from
https://www.sitepoint.com/a-designers-guide-to-fast-websites-and-perceived-performance/

A Guide to Hire Next-Gen SEOs

While each of these gentlemen is to be congratulated on all he has accomplished, it is not a sign of impending doom for SEO that they have moved on to other opportunities. It is a sign of the times — a generational shift in the industry. Not a ...

from
http://www.targetmarketingmag.com/post/guide-hire-next-gen-seos/

4 Tips to Using Social Signals

...and any brand with an online presence who choose to ignore this growing trend will most likely fall behind the SEO race. That is the reason why ...

from
http://twoclassychics.com/2017/08/4-tips-using-social-signals/

On Page SEO Tips for BlogSpot Blogs: Useful Blogger Tips

The following on page SEO tips for BlogSpot (Blogger) blogs will help your blog to be indexed, listed and highly ranked in Google’s search engine results pages (SERPs). BlogSpot offers an excellent platform for bloggers. It i... [article continues]

from
https://bloggingtips.guru/on-page-seo-tips-for-blogspot-blogs/