SEO, SMO, Blogging, WordPress, Web Hosting, Make Money Online Tips

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Will Google Start Giving People Social Media Influencer Scores?

A patent granted to Google this week tells us about social media influencer scores developed at Google that sound very much like the scores at Klout. In the references section of the patent, Klout is referred to a couple of times as well, with a link to the Wikipedia Page about Klout, and the Klout FAQ page. We aren’t given a name for these influencer scores in Google’s patent, but it does talk about topic-based influencer scores and advertisers.

Many patents are published that might give the inventors behind those patents a right to the technology described in them, but often the decision to move ahead with the processes described in those patents might be based upon business-based matters, such as whether or not there might be value is pursuing the patent. When I read this patent, I was reminded of an earlier patent from Google from a couple of years ago that described an advertising model that used social media influencers and their interests called Adheat. That patent was AdHeat Advertisement Model for Social Network. A whitepaper that gives us a little more indepth information about that process was AdHeat: An Influence-based Diffusion Model for Propagating Hints to Match Ads. One of the authors/inventors, Edward Chang left Google after the paper came out to join HTC at their Vice President of Research and Innovation.

This new patent was originally filed on May 29, 2012. Edward Chang left Google for HTC in July, 2012. I don’t know if those events are related, but the idea of using social media influencers in advertising is an interesting one. The patent doesn’t pinpoint specific social media platforms that would be used the way that Klout does. Interestingly, Klout does use Google+ as one of the social media networks that they use to generate Klout Scores.

I like seeing what Google patents say about things on the Web. Their introduction to social media and to influencer scores was interesting:

Social media is pervasive in today’s society. Friends keep in contact throughout the day on social networks. Fans can follow their favorite celebrities and interact on blogs, micro-blogs, and the like. Such media are referred to as “social media,” which can be considered media primarily, but not exclusively, for social interaction, and which can use highly accessible and scalable communication techniques. Brands and products mentioned on such sites can reflect customers’ interests and feedback.

Some technologies have been developed to analyze social media. For example, some systems allow users to discover their “influence scores” on various social media. An influence score is a metric to measure a user’s impact in social media.

The patent tells us about the role of the process it defines:

…one aspect of the subject matter described in this specification can be embodied in methods that include the actions of identifying a user in a community; determining an influence score to be associated with the user in the community for a particular topic including determining a reach of one or more communications that relate to the particular topic that have been distributed from the user in the community; evaluating the reach as compared to one or more other users in the community for the particular topic; and storing the influence score in association with the user.

This new patent tells us about

1. Identifying a user in a community;
2. Determining an influence score to be associated with the user in the community for a particular topic,
3. Determining a reach of communications that relate to the particular topic distributed from the user to other users in the community, and
4. Evaluating that reach and comparing it to the reach of communications from other users in the community for the particular topic; and
5. storing the influence score in association with the user.

   The patent also tells us that the following are advantages to be gained from the use of the process described in the patent:

   (1) The subject matter can be used to attribute viral growth to certain individuals or selected group.
   (2) Such attribution can be used for targeted advertising to the selected group or even to the individuals or other individuals that are influenced by the individual or group.

   The patent is:

   Determining influence in a social community
   Inventors: Emily K. Moxley, Vinod Anupam, Hobart Sze, Dani Suleman, Khanh B. Nguyen
   Assignee: Google Inc.
   US Patent 9,632,972
   Granted: April 25, 2017
   Filed: May 29, 2012

   Abstract

   Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for determining influence in a social community. In one aspect, a method includes identifying a user in a community; determining an influence score to be associated with the user in the community for a particular topic, including: determining a reach of one or more communications that relate to the particular topic that have been distributed from the user to other users in the community, and evaluating the reach as compared to the reach of one or more communications distributed from other users in the community for the particular topic; and storing the influence score in association with the user.

   The patent is worth reading in full, and it contains some interesting insights including some hints regarding whether Google might engage in this type of social media advertising (see the screenshot from the patent that starts this post, showing influencers and topic scores for them, which is described in a little more detail in the patent.

   I also liked this quote from the patent, and wanted to make sure that I shared it, because it raises a good point:

   Every community has individuals who influence that community. From a prominent economist’s advice on economics to a celebrity buying the latest designer bag, thousands of people pay attention to what influential individuals are doing within their field. However, less attention is paid when an influential individual opines on a topic outside their field. For example, the thousands of individuals that pay attention to the economists on economics would be unlikely to pay attention to the economist’s latest jacket purchase.

   These social media influencer scores do seem very similar to what Klout is doing. Would Google venture into such territory?

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4 tips to maximize content marketing performance

Achieving this will hit the sweet spot of delivering against both business and SEO KPIs. With this in mind, a collaborative approach is required, where content no longer operates in silos and teams collaborate around a single content plan. Hero ...

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http://searchengineland.com/4-tips-maximize-content-marketing-performance-273114

Using Google Analytics: An Essential Guide for Social Media Marketers & Small Business Owners

Three major factors contribute to a bounce: your content, website SEO and speed. It’s important to keep each of them in check to optimize for traffic. If your web pages aren’t optimized, you can zero in on the causativ... [article continues]

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Google Search Console: tips and tricks for digital specialists

Whenever I interview a candidate for an SEO position, I have to ask; when last did you use Google Search Console? I would like to hear “Yesterday”, but at the very least during that week. For an SEO Specialist, Search Consol... [article continues]

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Boost Your LinkedIn Profile with These Tips

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The Road to Mobile-First: Our Technical SEO Guide

...penalty and how to adjust to a mobile-dominant search landscape. The Road to Mobile-First: Merkle's Technical SEO Guide provides comprehensive instructions on ...

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https://www.merkleinc.com/thought-leadership/white-papers/digital-marketing-channels/seo/technical/road-mobile-first-our-technical-seo-guide

Panda vs Penguin: A Beginner’s Guide to Two Major Google Algorithm Updates

There are many factors that go into these rankings, but the entire SEO industry – one that we are pretty proud to call home – is based on parsing out some order from the madness and helping sites adjust accordingly. Googl... [article continues]

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Simple Beauty Tips for Beginners

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Tips to Build Serious Domain Authority – Part 1

The exact values they add to your authority are unknown, but for SEO purposes, they are very important. For example, without a solid on-page SEO campaign, it’ll be hard for Google to determine your site structure, content, description... [article continues]

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http://www.johnchow.com/tips-to-build-serious-domain-authority-part-1/

SEO: 10 Tips for Finding the Profitable Keywords for Your Business

It is essential that you dig beyond the plain research and uncover ways that prioritize action items and provide your company with solid returns – Returns that take the form of more publicity, increased traffic amount, bette... [article continues]

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http://itsinfographics.com/seo-10-tips-for-finding-the-profitable-keywords-for-your-business/

Tips To Find The Best SEO Service Company In The Country

If you are heading an enterprise and looking to expand the business, it is important to find the best SEO service company to deliver the goods to the users. There are numerous sources that could be used to identify the organizations responsible for ...

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http://www.artipot.com/articles/2067573/tips-to-find-the-best-seo-service-company-in-the-country.htm

The Complete Guide To Small Business Blogging (Getting Started Guide For New Businesses)

...integrate a blog into their business website. This makes more sense as the website will benefit greatly from an SEO standpoint. However, this is not always possible because a lot of small businesses have their website set up ...

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The Ultimate Beginner’s Guide To Mastering Amazon Affiliate Marketing

Know that it can take several months when you do SEO with white hat techniques (i.e. “legal” SEO practices), but Google will eventually trust your site more than other sites. So keep your site clean and make great content... [article continues]

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Tips for Working with Freelance Writers

It all starts with creating a connection. At Shelley Media Arts, our focus is helping others create meaningful connections using personalized inbound marketing, SEO and growth driven web design. By helping businesses share their stories effectively ...

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SEO for Photographers — The Complete SEO Guide

Effective SEO for photographers is much more important nowadays, given that everyone appears to be a photographer! With mobile phones having good cameras along with a variety of social media sites concentrating on sharing pictures... [article continues]

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Sales Pitch: The Ultimate Guide to Mastering the Message

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Video SEO in 2017 Best Practice Guide

According to a HubSpot survey, video is now the most popular kind of content consumed online (when text based content types are spit into categories). Users are certainly more likely to consume it thoroughly since skimming a vide... [article continues]

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https://www.portent.com/blog/seo/video-seo-2017-best-practice-guide.htm

No Budget? No Excuse. A Practical Guide to Bootstrapping a WordPress Business

...website, develop a process you can adapt for your business’s workflows (be that in writing, development, SEO, whatever). The last thing you’ll want to do is “wing it” with your first few clients ...

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https://premium.wpmudev.org/blog/bootstrapping-new-wordpress-business/

40 Content Writing Tips to Make You A Better Marketer Now

The free blog post headline analyzer will score your overall headline quality and rate its ability to result in social shares, increased traffic, and SEO value. Not all marketers are writers by trade. Nearly all marketers, however, have to write.

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https://coschedule.com/blog/content-writing-tips/

The Retirement of Google Site Search: An Advertiser’s Survival Guide

This change has sparked the attention of the SEO and SEM communities alike, and there are definite pros and cons to this change for both sites and advertisers. Currently, sites can pay $100 a month to have a white-labeled in-site search function that ...

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http://www.wordstream.com/blog/ws/2017/04/14/google-site-search-retirement

Tips On Managing Your Business Reputation

in the minds of your potential clients these things are always connected. Because of this, you need to go above and beyond to improve your website’s SEO.

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http://www.myfrugalbusiness.com/2017/04/tips-managing-business-reputation-online.html

Off Page SEO In 2017: The Ultimate Guide For Better Rankings

...We all know how important it is to get traffic from search engines like Google to build a profitable blog. SEO is not only for getting high quality visitors but also to increase user ...

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https://bloggerspassion.com/off-page-seo/

4 Tips to Get Your App Ranked in the Search Engines

...there are also some ranking factors that are unique to apps. Here’s what you need to know about app SEO. You might think that it’s “good enough” for your app to rank well in the app store. It’s not. Yo... [article continues]

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Building Your Brand Online: Your Quick Reference Guide To Success

Chief editor and author at LERAblog, writing useful articles and HOW TOs on various topics. Particularly interested in topics such as Internet, advertising, SEO, web development, and business.

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http://lerablog.org/business/marketing-business/branding/building-your-brand-online-your-quick-reference-guide-to-success/

Content Audit: 3 Practical Tips for an Enterprise Company

...go to your brand team, they may not be as invested in traffic. So, how do you win them over? Avoid the technical SEO terms. The best way to explain to someone outside of digital marketing is: “I am performing this content aud... [article continues]

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https://www.conductor.com/blog/2017/04/enterprise-content-audit/

The complete guide to optimizing content for SEO (with checklist)

...“content” is among its top three ranking factors, but what makes content “good” from an SEO perspective? Columnist Nate Dame outlines what makes high-quality SEO content. Please visit Marketing Land for th... [article continues]

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https://blogsieve.wordpress.com/2017/04/13/the-complete-guide-to-optimizing-content-for-seo-with-checklist/

Top Budgeting Tips for SEO

One of the most important things you need to remember about SEO is that it’s a long-term solution. The first month or two of any SEO strategy will normally be spent planning and putting details into place. Once the strategy i... [article continues]

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SEO Agency‘s Advanced Tips for Reporting SEO to Clients

As an SEO professional who has been in the industry for many years now, I have found that most clients that come to us for services were not generally given bad services from previous vendors. Instead, they just didn’t understan... [article continues]

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Dummies’ guide to Google part three – SEO

We recommend that your website is reviewed and updated on a monthly basis. The second avenue is pay-per-click (PPC) advertising. As the name suggests, you choose an amount that you are happy to spend per click and you then choose th... [article continues]

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http://www.dentistry.co.uk/2017/04/13/dummies-guide-to-google-part-three/

Fred? The Latest Google Algorithm update in March 2017 and Tips on What Not to Do to Avoid this Penalty

...news of Google’s latest update has been getting website owners concerned about the effectiveness of their SEO strategies for their business websites. Because the update affects SEO services, Sydney business owners and globa... [article continues]

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http://www.groundreport.com/fred-the-latest-google-algorithm-update-in-march-2017-and-tips-on-what-not-to-do-to-avoid-this-penalty/

What Time Is the 4th of July? The SEO Guide to the Holidays

This afternoon, Refinery29 went and explained what is surely one of the best-known stories on the planet: Easter. Twitter, naturally, lit up to mock what was seen as a barefaced grab for hits from when people Google, “What i... [article continues]

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http://nymag.com/selectall/2017/04/the-ultimate-guide-to-holiday-seo.html

Boost Your Business Website Conversions with These Design Tips

With all the talk these days about SEO (Search Engine Optimization) and the effect that Google’s algorithm has had on the industry it is easy to forget that SEO is only part of turning potential customers into a steady revenu... [article continues]

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5 SEO Tips to Boost Traffic Using Keywords

Keywords are an integral part of an SEO strategy aiming to increase the traffic of any website. When they are executed properly they bring the required traffic and even more importantly the necessary conversions. The challenge is t... [article continues]

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http://heartifb.com/2017/04/12/5-seo-tips-boost-traffic-using-keywords/

Tips And Tricks For Getting The Greatest Presence On Internet Search Engines

That's where quality content and Search Engine Optimization, or SEO, comes in. Marketers use various strategies and tactics on their websites to be recognized by search engines such as Google, Bing and Yahoo. Joining us to discus... [article continues]

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http://wvxu.org/post/tips-and-tricks-getting-greatest-presence-internet-search-engines

TOP 6 important tips for a young dad

Support her, tell her about your emotions instead of talking about trivial things like your job or internet trends like SEO marketing etc. 2. Do not be afraid if your child is crying. A dad, who is able to calm a baby down, feels more confident.

from
http://community.today.com/parentingteam/post/top-6-important-tips-for-a-young-dad

SEO Tips That One Can Apply Without the Help of Any Expert

A proper SEO resemblance is important as it helps in determining the rank of the website across the search engines. This, in turn, works in order to increase the revenue of the business empire and you will be able to prosper consequently. Google's ...

from
https://community.hpe.com/t5/Discover-2017-Las-Vegas/SEO-Tips-That-One-Can-Apply-Without-the-Help-of-Any-Expert/td-p/6956054

How to Write Data-Driven Content: A Step-by-Step Guide

...sites in your niche and follow them. This step comes with a bit of a caveat. Say you wanted to write about SEO. If you search Google for “SEO blog,” you’ll see the big names like Moz and Search Engine Land. But some... [article continues]

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http://neilpatel.com/blog/how-to-write-data-driven-content/

How To Take Your Pitch Game To The Next Level — A Handy Establishment Guide

You can directly purchase a domain through Squarespace. Choose this shrewdly, going with something that reflects your expertise and can help with SEO. And feel free to drop this into the signature of your pitch emails! I chose nikki-gloudeman-editor.com.

from
https://theestablishment.co/how-to-take-your-pitch-game-to-the-next-level-a-handy-establishment-guide-50ebd46cb0da

Smashing Semantic SEO in 2017 & Beyond: The Ultimate Guide

...are now at the core of every search query answered on Google. As important as semantics are to Google, semantic SEO should hold equal value in your digital strategy for 2017 and the future. That means you need to be well equipped... [article continues]

from
http://www.bizsugar.com/Global/smashing-semantic-seo-in-2017-beyond-the-ultimate-guide/

8 Smart Tips For Choosing A Winning Domain Name

...are they hard to remember, but domain names based solely on generic keyword strings don’t carry the same SEO benefit they used to. 8. Append or modify if necessary Tried all the ...

from
https://www.forbes.com/sites/denispinsky/2017/04/10/domain/

SEO for Magento: The No. 1 Guide Online from Industry Experts

Magento is the leading eCommerce platform. That’s a big statement, but it is true. According to Datanyze, there are 174,938 merchants using Magento, making it second only to WooCommerce when it comes to merchants. But popularit... [article continues]

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http://www.sitepronews.com/2017/04/10/seo-for-magento-the-no-1-guide-online-from-industry-experts/

How To Bolster Your SEO, Guide To Facebook Advertising, Tips For Social Media Contest, Speedlink 15:2017

How are you gleaning your competitive insights? We’ve got a ton of resources and tools at our disposal, and one of the best ways to learn what’s working for your rivals and how you can build your own success on top of thos... [article continues]

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http://www.iblogzone.com/2017/04/speedlink-roundup-152017.html

Simple Tips That Can Help You Make Your SEO Processes Faster

SEO has become a very important aspect for businesses to achieve their digital marketing goals. SEO not only helps businesses in optimizing their websites but also assists them in achieving higher rankings in search engines which attracts great website ...

from
https://stumpblog.com/simple-tips-that-can-help-you-make-your-seo-processes-faster/

Hyperlocal, Hyper-focused: Online Tips for Offline Traffic

With the increase of localized queries, brick-and-mortars finally see the need for local-based SEO and the use of smart targeting. Here’s what you need to button-up prior to launching a hyperlocal ad campaign. Cover your bases... [article continues]

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http://www.business2community.com/online-marketing/hyperlocal-hyper-focused-online-tips-offline-traffic-01816816

E-commerce companies can improve revenue by following these 5 tips

E-commerce websites can seem overwhelming to manage, but effective information architecture, SEO and content marketing strategies can make a huge difference. Nothing about the advice I offer below is complicated, difficult or expensive. After learning ...

from
http://searchengineland.com/e-commerce-companies-can-improve-revenue-following-5-tips-271547

Brighton SEO – Advanced Local SEO Tips to Help You Murder Your Competitors – Greg Gifford

...50 years in the slide deck. Just being position #1 in the search results isn’t enough anymore, and as an SEO our job is much more than delivering #1 ...

from
https://www.impression.co.uk/blog/6391/brighton-seo-advanced-local-seo-tips-help-murder-competitors-greg-gifford/

Master Resale New SEO Guide Reseller Salespage Review and Bonus

Master Resale New SEO Guide Reseller Salespage by Leon Tran is best product Master Resale New SEO Guide Reseller Salespage a Step-By-Step Guide To Success With Modern SEO. This guide to SEO was created by an EXPERT at SEO marketin... [article continues]

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http://digitaalbord.blogspot.com/2017/04/master-resale-new-seo-guide-reseller.html

Infographic: Technical SEO Tips

Search Engine Optimization (SEO) is one of the most important things to consider when building and planning content for your website. A well-optimized website gives search engines like Google and Bing everything they need to properl... [article continues]

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http://www.rockettheme.com/blog/design/248-infographic-technical-seo-tips

Drive More Traffic to Your Forum by Using These SEO Tips

When you think of search engine optimization (SEO), chances are optimizing a forum is not the first thing that comes to mind. Indeed, most SEO strategies are aimed at increasing website page ranking. However, many of these practices (and a few new ones ...

from
http://www.business2community.com/seo/drive-traffic-forum-using-seo-tips-01814578

4 Secrets Tips to Spread the Right Content At the Right Time

So, how to succeed this feat and optimize your SEO strategy in 2017? Do you know your clients? You will not be able to capture them if you have not established their habits of information consumption, nor when they take action. Yo... [article continues]

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http://www.business2community.com/content-marketing/4-secrets-tips-spread-right-content-right-time-01814227

How to Design Popups That Work Every Time: An Easy Guide for Website Owners

If you want to perform well with SEO, analyze Google’s policy when implementing your popup forms. Since January 10 2017, new rules came into force. As usual with Google and all the algorithms and main updates, we can not reall... [article continues]

from
http://www.jeffbullas.com/2017/04/06/design-popups-work-every-time-easy-guide-website-owners/

How to Write Book Titles That Sell: 5 SEO Tips for Creating a Nonfiction Book Title So You Can Sell More Copies

We’ve all heard it: Don’t judge a book by its cover. But why is that such a popular warning? Probably because we do judge things (and people) based on appearances—if a book has an eyecatching cover, you’ll probabl... [article continues]

from
https://www.tckpublishing.com/5-ways-to-use-seo-for-titles/

Top 30 SEO Tips & Tricks – How to Rank High on Google in 2017

There have been so many changes in the SEO landscape in the past few years. It is not necessary that what worked then, will work now. Today, you need to think about the right SEO tactics that will help in the growth of your company. Plus, you must have ...

from
https://www.templatemonster.com/blog/top-30-seo-tips-tricks-rank-high-google-2017/

offline SEO newbie need advice and proposal for outsourcing

I'm completely new at off-site SEO so please understand my lack of understanding 'common sense - obvious' things. I'm going to start few new web-pages (some as current businesses segments and one complete new businesses ) , so I hav... [article continues]

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http://www.warriorforum.com/search-engine-optimization/1252255-offline-seo-newbie-need-advice-proposal-outsourcing-post11059387.html

A business leader's guide to setting SEO goals

Many marketers are making search engine optimization (SEO) one of their primary areas of focus in 2017. Here are a few reasons why: As an entrepreneur or business leader, these statistics show that SEO has an impact on your bottom line. Even though SEO ...

from
http://www.bizjournals.com/jacksonville/news/news-wire/2017/04/05/a-business-leaders-guide-to-setting-seo-goals.html

A business leader's guide to setting SEO goals

Many marketers are making search engine optimization (SEO) one of their primary areas of focus in 2017. Here are a few reasons why: As an entrepreneur or business leader, these statistics show that SEO has an impact on your bottom line. Even though SEO ...

from
http://www.bizjournals.com/sanjose/news/news-wire/2017/04/05/a-business-leaders-guide-to-setting-seo-goals.html

A business leader's guide to setting SEO goals

Many marketers are making search engine optimization (SEO) one of their primary areas of focus in 2017. Here are a few reasons why: As an entrepreneur or business leader, these statistics show that SEO has an impact on your bottom line. Even though SEO ...

from
http://www.bizjournals.com/albany/news/news-wire/2017/04/05/a-business-leaders-guide-to-setting-seo-goals.html

A business leader's guide to setting SEO goals

Many marketers are making search engine optimization (SEO) one of their primary areas of focus in 2017. Here are a few reasons why: As an entrepreneur or business leader, these statistics show that SEO has an impact on your bottom line. Even though SEO ...

from
http://www.bizjournals.com/atlanta/how-to/marketing/2017/04/a-business-leaders-guide-to-setting-seo-goals.html

Don’t Let Your Business Fail An Easy Guide To SEO Auditing

Most small businesses understand how important their web presence is, but they probably don’t understand how important it is to audit their company’s website. If a website isn’t generating business inquiries, sales... [article continues]

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http://www.business2community.com/seo/dont-let-business-fail-easy-guide-seo-auditing-01812991

7 Experts Give Their Best SEO Advice

I know, SEO's never been quick or easy. But the entire thing can seem particularly daunting as the search industry evolves. Which of the once effective tactics no longer work? Which of the less popular ones are actually worth it? An... [article continues]

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https://www.link-assistant.com/news/expert-seo-advice.html

5 Essential Tips for Training a New SEO Team

Are the results organic? A great way to test a keyword’s strength is by using a practice site. Create a PPC campaign for a certain term. If the website doesn’t rank for it, you have the option to buy test traffic to ge... [article continues]

from
https://www.advancedwebranking.com/blog/essential-tips-for-training-an-seo-team/

E-Commerce SEO for Product Pages: A 17-Step Guide [Infographic]

...e-commerce website as well. The better your product pages are laid out, the more they will be optimized for peak SEO performance. An infographic by Wired SEO ...

from
https://www.marketingprofs.com/chirp/2017/31612/e-commerce-seo-for-product-pages-a-17-step-guide-infographic

Minimum Viable SEO, Social Media Tools for Marketers, 10 Instagram Sales Tips, Speedlink 14:2017

...had a great and productive week. Even if you know — deep down in your heart of hearts — how important SEO is, it’s hard to prioritize when you have less than 3 hours a month to devote to it. But there’s st... [article continues]

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http://www.iblogzone.com/2017/04/speedlink-roundup-142017.html

A Few More Outreach Tips You Should Use in 2017

Yes, it sounds a bit ridiculous - the mix of cigars and SEO - but this scheme worked in my case:) The next position you should give attention to is the introduction of your personal email. Remember, if you don’t catch the recipient’... [article continues]

from
http://www.onlinelivingblog.com/2017/04/a-few-more-outreach-tips-you-should-use.html

4 Simple SEO Tips for Physical Businesses

There are thousands of online businesses that require certain marketing tactics to bring them customers and attention. However, if you’re a business that deals only with physical customers – such as a law firm, dental office... [article continues]

from
http://www.smbceo.com/2017/04/01/4-simple-seo-tips-for-physical-businesses/