Saturday, December 31, 2016
Buyer Keywords – The Only Guide You Need for SEO Dominance
from
http://unfunnel.com/buyer-keywords-seo-guide-2017/
On-Page SEO: A Simplified Guide to Getting it Right
from
http://www.business2community.com/brandviews/shelley-media-arts/page-seo-simplified-guide-getting-right-01744980
Top 10 Tips To Improve Your Writing Skills In 2017
from
http://www.fabfreelancewriting.com/blog/2016/12/31/top-10-tips-improve-writing-skills-2017/
Friday, December 30, 2016
Need advice on what to do
from
http://www.warriorforum.com/main-internet-marketing-discussion-forum/1245573-need-advice-what-do.html?view=classic
SEO Optimization Guide For Beginners – SEO Ranking From Scratch
from
http://www.chowhound.com/post/seo-optimization-guide-beginners-seo-ranking-scratch-1045116
The Must-Have Guide to Marketing in 2017
from
http://www.mdgadvertising.com/blog/the-must-have-guide-to-marketing-in-2017/
Video SEO Tips to Get the Most from your WordPress Videos in 2017
from
http://www.wpexplorer.com/video-seo-tips-wordpress/
The Must-Have Guide to Marketing in 2017
from
http://www.mdgadvertising.com/blog/the-must-have-guide-to-marketing-in-2017/
Search Buzz Video Recap: Google Mobile First, Algorithm Update, 2017 SEO Advice & More
from
https://www.seroundtable.com/video-12-30-2016-23218.html
Thursday, December 29, 2016
Effective Pay Per Click Marketing Tips In 2017
from
http://alvomedia.com/pay-per-click-marketing/
SEO Optimization Tips: Step by Step Guide on How to Write a SEO Optimized Article
from
https://www.livechatinc.com/blog/seo-optimization-tips-write-seo-optimized-article/
6 Best Tips to Develop an Inbound Marketing Strategy
from
http://www.wayneturneronline.com/6-best-tips-to-develop-an-inbound-marketing-strategy/
Effective Pay Per Click Marketing Tips In 2017
from
http://alvomedia.com/pay-per-click-marketing/
Effective Pay Per Click Marketing Tips In 2017
from
http://alvomedia.com/pay-per-click-marketing/
On-Page SEO: A Simplified Guide to Getting it Right
from
http://www.business2community.com/brandviews/shelley-media-arts/page-seo-simplified-guide-getting-right-01744980
5 Crispy SEO Tips for E-Commerce Websites
from
http://techniblogic.com/5-crispy-seo-tips-for-e-commerce-websites/
Wednesday, December 28, 2016
101 Quick & Actionable SEO Tips That Are HUGE
from
http://www.bizsugar.com/Strategy/101-quick-actionable-seo-tips-that-are-huge-/
Tips on how to Crack Google Search Optimization for Your Distinctive Area of interest
from
http://www.globotimes.com/tips-on-how-to-crack-google-search-optimization-for-your-distinctive-area-of-interest/
The complete guide to blogging
from
https://squirrelsandbears.com/2016/12/28/the-complete-guide-to-blogging/
The complete guide to blogging
from
https://squirrelsandbears.com/2016/12/28/the-complete-guide-to-blogging/
5 SEO Tips for Higher Search Rankings in 2017
from
https://www.pixelproductionsinc.com/5-seo-tips-higher-search-rankings-2017/
Social Media Tips & Tricks Roundup
from
http://cnw.newswire.ca/blog/Best-Social-Media-2016.html
The Ultimate Guide to App Store Optimization for Localized Apps
from
https://dzone.com/articles/the-ultimate-guide-to-app-store-optimization-for-l-1
Tips and Tricks for Online Marketing and SEO – How to Promote Your Business/Website Online
from
http://www.wayneturneronline.com/tips-and-tricks-for-online-marketing-and-seo-how-to-promote-your-businesswebsite-online/
Retargeting: Guide To Remarketing Campaigns
from
http://imsoup.com/14257/retargeting-guide-to-remarketing-campaigns/
Tips to choose best SEO Company San Francisco
from
http://www.artipot.com/articles/2043808/tips-to-choose-best-seo-company-san-francisco.htm
Retargeting: Guide To Remarketing Campaigns
from
http://imsoup.com/14257/retargeting-guide-to-remarketing-campaigns/
5 Step Guide To Quickly Optimize Your Drupal Website
from
http://www.broowaha.com/articles/27859/5-step-guide-to-quickly-optimize-your-drupal-website
Tuesday, December 27, 2016
Ultimate SEO Tips For Magento Ecommerce Stores
from
http://www.bragshare.com/brag-detail/ultimate-seo-tips-for-magento-ecommerce-stores
Ultimate SEO Tips For Magento Ecommerce Stores
from
https://www.bragshare.com/brag-detail/ultimate-seo-tips-for-magento-ecommerce-stores
A Complete Guide to Cross-Channel Remarketing Campaigns
from
https://www.searchenginejournal.com/a-complete-guide-to-cross-channel-remarketing-campaigns/181106/
A Complete Guide to Cross-Channel Remarketing Campaigns
from
https://www.searchenginejournal.com/a-complete-guide-to-cross-channel-remarketing-campaigns/181106/
The Ultimate Guide to App Store Optimization for Localized Apps
from
https://dzone.com/articles/the-ultimate-guide-to-app-store-optimization-for-l-1
A Complete Guide to Cross-Channel Remarketing Campaigns
from
https://www.searchenginejournal.com/a-complete-guide-to-cross-channel-remarketing-campaigns/181106/
The Ultimate Guide to App Store Optimization for Localized Apps
from
https://dzone.com/articles/the-ultimate-guide-to-app-store-optimization-for-l-1
The Ultimate Guide to App Store Optimization for Localized Apps
from
https://dzone.com/articles/the-ultimate-guide-to-app-store-optimization-for-l-1
Monday, December 26, 2016
SEO Friendly Website: 11 Best Tips to Design a Perfect Website
from
http://lerablog.org/internet/seo/seo-friendly-website-11-best-tips-to-design-a-perfect-website/
My online business survived rebranding. Here are my 5 tips.
from
https://www.techinasia.com/talk/online-business-survived-rebranding-5-tips
Online Marketing Firm, fishbat, Discusses 4 Tips for Hiring Top Talent Through Social Media
from
http://www.ireachcontent.com/news-releases/online-marketing-firm-fishbat-discusses-4-tips-for-hiring-top-talent-through-social-media-608134416.html
The Beginner’s Guide to Optimizing for Bing Search
from
https://www.quicksprout.com/2016/12/26/the-beginners-guide-to-optimizing-for-bing-search/
Online Marketing Firm, fishbat, Discusses 4 Tips for Hiring Top Talent Through Social Media
from
http://www.ireachcontent.com/news-releases/online-marketing-firm-fishbat-discusses-4-tips-for-hiring-top-talent-through-social-media-608134416.html
Online Marketing Firm, fishbat, Discusses 4 Tips for Hiring Top Talent Through Social Media
from
http://www.ireachcontent.com/news-releases/online-marketing-firm-fishbat-discusses-4-tips-for-hiring-top-talent-through-social-media-608134416.html
The Beginner’s Guide to Optimizing for Bing Search
from
https://www.quicksprout.com/2016/12/26/the-beginners-guide-to-optimizing-for-bing-search/
New York Internet Marketing Agency, fishbat, Discusses 3 Important Tips for Today's Customer-Centric Web Design
from
http://www.ireachcontent.com/news-releases/new-york-internet-marketing-agency-fishbat-discusses-3-important-tips-for-todays-customer-centric-web-design-608303376.html
The Beginner’s Guide to SEO: How to Increase Website Traffic In 2017
from
https://bloggerspassion.com/beginners-guide-to-seo/
Content Marketing 101; the 8 Step Guide for Startup Founders
from
https://www.startupgrind.com/blog/content-marketing-101-the-8-step-guide-for-startup-founders/
The Beginner’s Guide to SEO: How to Increase Website Traffic In 2017
from
https://bloggerspassion.com/beginners-guide-to-seo/
New York Internet Marketing Agency, fishbat, Discusses 3 Important Tips for Today's Customer-Centric Web Design
from
http://www.broadwayworld.com/bwwgeeks/article/New-York-Internet-Marketing-Agency-fishbat-Discusses-3-Important-Tips-for-Todays-Customer-Centric-Web-Design-20161226
New York Internet Marketing Agency, fishbat, Discusses 3 Important Tips for Today's Customer-Centric Web Design
from
http://www.ireachcontent.com/news-releases/new-york-internet-marketing-agency-fishbat-discusses-3-important-tips-for-todays-customer-centric-web-design-608303376.html
New York Internet Marketing Agency, fishbat, Discusses 3 Important Tips for Today's Customer-Centric Web Design
from
http://www.broadwayworld.com/bwwgeeks/article/New-York-Internet-Marketing-Agency-fishbat-Discusses-3-Important-Tips-for-Todays-Customer-Centric-Web-Design-20161226
My online business survived rebranding. Here are my 5 tips.
from
https://www.techinasia.com/talk/online-business-survived-rebranding-5-tips
My online business survived rebranding. Here are my 5 tips.
from
https://www.techinasia.com/talk/online-business-survived-rebranding-5-tips
New York Internet Marketing Agency, fishbat, Discusses 3 Important Tips for Today's Customer-Centric Web Design
from
http://finance.yahoo.com/news/york-internet-marketing-agency-fishbat-100000253.html
Actionable Guide to SEO Best Practices for Ecommerce Websites
from
http://findnerd.com/list/view/Actionable-Guide-to-SEO-Best-Practices-for-Ecommerce-Websites/27075/
Sunday, December 25, 2016
How to Speed Up Your Website (8 Actionable Tips)
from
http://www.99signals.com/speed-up-your-website/
How to Speed Up Your Website (8 Actionable Tips)
from
http://www.99signals.com/speed-up-your-website/
Online Marketing Firm, fishbat, Discusses 4 Tips for Hiring Top Talent Through Social Media
from
http://www.ireachcontent.com/news-releases/online-marketing-firm-fishbat-discusses-4-tips-for-hiring-top-talent-through-social-media-608134416.html
How to Speed Up Your Website (8 Actionable Tips)
from
http://www.99signals.com/speed-up-your-website/
Saturday, December 24, 2016
Online Marketing Firm, fishbat, Discusses 4 Tips for Hiring Top Talent Through Social Media
from
http://www.broadwayworld.com/bwwgeeks/article/Online-Marketing-Firm-fishbat-Discusses-4-Tips-for-Hiring-Top-Talent-Through-Social-Media-20161224
Online Marketing Firm, fishbat, Discusses 4 Tips for Hiring Top Talent Through Social Media
from
http://www.broadwayworld.com/bwwgeeks/article/Online-Marketing-Firm-fishbat-Discusses-4-Tips-for-Hiring-Top-Talent-Through-Social-Media-20161224
Online Marketing Firm, fishbat, Discusses 4 Tips for Hiring Top Talent Through Social Media
from
http://www.broadwayworld.com/bwwgeeks/article/Online-Marketing-Firm-fishbat-Discusses-4-Tips-for-Hiring-Top-Talent-Through-Social-Media-20161224
Online Marketing Firm, fishbat, Discusses 4 Tips for Hiring Top Talent Through Social Media
from
http://www.broadwayworld.com/bwwgeeks/article/Online-Marketing-Firm-fishbat-Discusses-4-Tips-for-Hiring-Top-Talent-Through-Social-Media-20161224
Tips For Managing Your Links For A Successful SEO Strategy
from
http://www.artipot.com/articles/2043392/tips-for-managing-your-links-for-a-successful-seo-strategy.htm
Online Marketing Firm, fishbat, Discusses 4 Tips for Hiring Top Talent Through Social Media
from
http://www.ireachcontent.com/news-releases/online-marketing-firm-fishbat-discusses-4-tips-for-hiring-top-talent-through-social-media-608134416.html
Online Marketing Firm, fishbat, Discusses 4 Tips for Hiring Top Talent Through Social Media
from
http://www.ireachcontent.com/news-releases/online-marketing-firm-fishbat-discusses-4-tips-for-hiring-top-talent-through-social-media-608134416.html
Online Marketing Firm, fishbat, Discusses 4 Tips for Hiring Top Talent Through Social Media
from
http://www.ireachcontent.com/news-releases/online-marketing-firm-fishbat-discusses-4-tips-for-hiring-top-talent-through-social-media-608134416.html
Online Marketing Firm, fishbat, Discusses 4 Tips for Hiring Top Talent Through Social Media
from
http://www.ireachcontent.com/news-releases/online-marketing-firm-fishbat-discusses-4-tips-for-hiring-top-talent-through-social-media-608134416.html
Online Marketing Firm, fishbat, Discusses 4 Tips for Hiring Top Talent Through Social Media
from
http://www.ireachcontent.com/news-releases/online-marketing-firm-fishbat-discusses-4-tips-for-hiring-top-talent-through-social-media-608134416.html
Online Marketing Firm, fishbat, Discusses 4 Tips for Hiring Top Talent Through Social Media
from
http://www.ireachcontent.com/news-releases/online-marketing-firm-fishbat-discusses-4-tips-for-hiring-top-talent-through-social-media-608134416.html
Online Marketing Firm, fishbat, Discusses 4 Tips for Hiring Top Talent Through Social Media
from
http://www.broadwayworld.com/bwwgeeks/article/Online-Marketing-Firm-fishbat-Discusses-4-Tips-for-Hiring-Top-Talent-Through-Social-Media-20161224
Friday, December 23, 2016
Tips for Teaching Yoga to Professional Athletes: An Interview with Dana Kraft
from
http://www.yogiapproved.com/yoga/tips-teaching-yoga-professional-athletes/
Tips for Teaching Yoga to Professional Athletes: An Interview with Dana Kraft
from
http://www.yogiapproved.com/yoga/tips-teaching-yoga-professional-athletes/
7 Tips For Great Content Marketing In 2017
from
http://patch.com/illinois/chicago/7-tips-great-content-marketing-2017
Tips for Choosing the Ideal SEO Company in Memphis
from
http://www.artipot.com/articles/2043129/tips-for-choosing-the-ideal-seo-company-in-memphis.htm
7 Tips For Great Content Marketing In 2017
from
http://patch.com/illinois/chicago/7-tips-great-content-marketing-2017
Thursday, December 22, 2016
Tips to Boost Your Online Presence as a Small Business
from
http://www.sitepronews.com/2016/12/23/tips-to-boost-your-online-presence-as-a-small-business/
101 Quick & Actionable SEO Tips That Are HUGE
from
https://www.searchenginejournal.com/101-quick-seo-tips/180563/
Tips To Consider When Choosing SEO Company Edmonton
from
http://www.artipot.com/articles/2042856/tips-to-consider-when-choosing-seo-company-edmonton.htm
Wednesday, December 21, 2016
News Source: 4 Marketing Tips For Small Business Owners In 2017
from
http://www.vendingmarketwatch.com/news/12289525/news-source-4-marketing-tips-for-small-business-owners-in-2017
2016 Important SEO Patents from Google
A couple of days ago, Gianluca Fiorelli published a thoughtful look at the Search Industry in past year, and the year to come at Moz titled SEO and Digital Trends in 2017. He included a graphic within that which listed things that he considered important events in the industry, including patents that had been granted in 2016. He listed patents that I had written about in that graphic, but hadn’t linked to them in the post, so I considered doing so, and mentioned in the comments that I likely would. I also wrote a number of posts on the Go Fish Digital Blog, and decided that I would link to some of the ones that were granted in 2016 as well.
Here are the 2016 patents granted to Google that I thought were interesting enough to write about this year, and something about what they do:
How Google May Map a Query to an Entity for Suggestions
Google describes how they might identify and map search suggestions for different entities, by looking at properties associated with those entities.
Answering Featured Snippets Timely, Using Sentence Compression on News
Google describes how they may use News sites as sources for featured snippets, and use algorithms that can create shortened paraphrases to generate answers for those featured snippets.
Google’s Reasonable Surfer Patent Updated
The patent that Google came out with and described how PageRank might be modified by looking at the features and characteristics of links on pages, to understand what seemed to be the most important links was rewritten with a little more emphasis on how important the anchor text in those links appeared to be, and how likely it may be that someone would click upon that link.
Selecting Entities on Sites and Performing Tasks On Them Through Google
This points to the possibility that someone might see an entity on a webpage, be be given an option to interact with that entity, such as being able to make a reservation with a restaurant, or being able to get driving directions to a business.
Machine Learning Inside Google
A patent that describes how Google used machine learning to better perform customer service for their Adwords system.
Ranking Events in Google Search Results
Ranking events in search results could be based upon PageRank and Information Retrieval Scores, but those events could also be ranked based upon how popular entities holding those events might be, and how popular the venues are were they are held. I like ranking based upon the entities and venues more, myself.
Google Patents Context Vectors to Improve Search
A horse might mean an animal to an equestrian, a tool to a carpenter, or an exercise implement to a gymnast; if a search engine counted up the mentions of a horse in a knowledge base under each type of meaning, it could use those numbers to create vectors that could help it index content based upon multiple meanings of words, and use that knowledge to better understand the meanings of queries; resulting in a smarter search system.
Google News Recommendations and the Google Knowledge Base
Google might identify topics and properties of entities from knowledge bases, and use that information to better verify facts on web pages when possibly recommending those pages as “news”.
Google to Use Distance from Mobile Location History for Ranking in Local Search
Local search might start using a distance from your location history than a distance from your desktop computer as a way to rank places that you might find in Google Maps.
About Those Changes to the Google Keyword Planning Tool
A Google patent describe changes to the Keyword Suggestion Planner tool from Google.
Google Glass to Perform Song Recognition, and Play ‘Name that Tune’?
A patent from Google describes how Google Glass could be used to recognize songs and display the lyrics to those songs.
Clustered Entities in Google’s Search Results
Google might try to understand the different entities that appear in a set of search results and cluster those together.
Sentiment as a Ranking Signal for Entities
Rankings of entities that appear in search results could be done based upon the sentiment associated with those entities.
Future Directions for Google Maps?
We are given a view of some possible additions to Google Maps in this patent, including: Carpool matching, Location-based reminders, Recommendations for businesses, Special events triggering alerts.
How Google May Interpret Queries Based on Locations and Entities
Imagine walking up to a restaurant that you don’t know how to pronounce the name of (on a vacation to another country, maybe), and you search using a phone for the word “reviews” to see reviews about it, and the search engine guesses that you mean the restaurant right in front of you.
How Location May Influence Search Results in Google
Businesses that have a local significance to them may be boosted in search results, and places that have a global significance may be demoted in search results.
How Google May Perform Entity Recognition
A patent that describes how an entity identification model might work at Google to help it better recognize entities.
Classifying Queries as Entity Triggering Queries or Description Triggering Queries
Some queries are specifically asking for entities (who directed Star Wars?) while other queries are asking for descriptions (what is Star Wars about?). If Google is able to better classify whether a query is asking for an entity or a description, it can tell if it has given a good answer better.
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The Guide to Earning New Business with Your Real Estate Video Marketing [Ebook]
from
https://placester.com/real-estate-marketing-academy/real-estate-video-marketing-ebook/
Super SEO Guide Book Bonus
from
https://tripleclicks.com/detail?item=110194
News Source: 4 Marketing Tips For Small Business Owners In 2017
from
http://www.vendingmarketwatch.com/news/12289525/news-source-4-marketing-tips-for-small-business-owners-in-2017
A Complete Guide To Make Your Drupal Website User Friendly
from
http://www.rswebsols.com/tutorials/drupal/guide-drupal-website-user-friendly
Savvy strategies: One year of tech tips from our writers
from
http://thedailyrecord.com/2016/12/21/savvy-strategies-one-year-of-tech-tips-from-our-writers/
The Insider’s Guide of PrestaShop About Top 6 Software Extension Module
from
http://techniblogic.com/the-insiders-guide-of-prestashop-about-top-6-software-extension-module/
The Insider’s Guide of PrestaShop About Top 6 Software Extension Module
from
http://techniblogic.com/the-insiders-guide-of-prestashop-about-top-6-software-extension-module/
The Insider’s Guide of PrestaShop About Top 6 Software Extension Module
from
http://techniblogic.com/the-insiders-guide-of-prestashop-about-top-6-software-extension-module/
The Guide to Earning New Business with Your Real Estate Video Marketing [Ebook]
from
https://placester.com/real-estate-marketing-academy/real-estate-video-marketing-ebook/
Tuesday, December 20, 2016
YouTube SEO Guide
from
http://www.promotionworld.com/se/articles/article/161221-youtube-seo-guide
The Guide to Earning New Business with Your Real Estate Video Marketing [Ebook]
from
https://placester.com/real-estate-marketing-academy/real-estate-video-marketing-ebook/
Newbie’s guide to SEO in 2017
from
http://asiavirtualsolutions.com/newbies-guide-to-seo-in-2017/
The Guide to Earning New Business with Your Real Estate Video Marketing [Ebook]
from
https://placester.com/real-estate-marketing-academy/real-estate-video-marketing-ebook/
The Guide to Earning New Business with Your Real Estate Video Marketing [Ebook]
from
https://placester.com/real-estate-marketing-academy/real-estate-video-marketing-ebook/
7 Tips For Mastering Google's Local SEO Algorithm
from
http://patch.com/illinois/naperville/7-tips-mastering-googles-local-seo-algorithm
The Guide to Earning New Business with Your Real Estate Video Marketing [Ebook]
from
https://placester.com/real-estate-marketing-academy/real-estate-video-marketing-ebook/
The Guide to Earning New Business with Your Real Estate Video Marketing [Ebook]
from
https://placester.com/real-estate-marketing-academy/real-estate-video-marketing-ebook/
The Guide to Earning New Business with Your Real Estate Video Marketing [Ebook]
from
https://placester.com/real-estate-marketing-academy/real-estate-video-marketing-ebook/
Monday, December 19, 2016
The Guide to Earning New Business with Your Real Estate Video Marketing [Ebook]
from
https://placester.com/real-estate-marketing-academy/real-estate-video-marketing-ebook/
The Guide to Earning New Business with Your Real Estate Video Marketing [Ebook]
from
https://placester.com/real-estate-marketing-academy/real-estate-video-marketing-ebook/
The Guide to Earning New Business with Your Real Estate Video Marketing [Ebook]
from
https://placester.com/real-estate-marketing-academy/real-estate-video-marketing-ebook/
7 Content Marketing Tips for First-Time Bloggers
from
http://www.blogherald.com/2016/12/19/content-marketing-tips-for-first-time-bloggers/
The Guide to Earning New Business with Your Real Estate Video Marketing [Ebook]
from
https://placester.com/real-estate-marketing-academy/real-estate-video-marketing-ebook/
7 Content Marketing Tips for First-Time Bloggers
from
http://www.blogherald.com/2016/12/19/content-marketing-tips-for-first-time-bloggers/
A New Search Results Evaluation Model from Google
Search Results (SERPS) are no longer about showing pages that are ordered by rankings for a query term. A Google paper shows us a different way of thinking about them in our age of structured Snippets and featured snippets mixed with URL search results. The paper is:
Incorporating Clicks, Attention and Satisfaction into a
Search Engine Result Page Evaluation Model by Aleksandr Chuklin, Google Research Europe & University of Amsterdam and Maarten de Rijke, University of Amsterdam
Search engine results have gone through some significant changes over the past couple of years. A paper from the CIKM’16 conference in October 24-28, 2016, recently published on the Research at Google pages describes some of the user behavior that may take place around search results. The benefit that the paper brings us is that it describes:
In this paper we propose a model of user behavior on a SERP that jointly captures click behavior, user attention and satisfaction, the CAS model, and demonstrate that it gives more accurate predictions of user actions and self-reported satisfaction than existing models based on clicks alone.
Good Abandonment
Sometimes people search and expect to find answers to their questions in search results. In these days of features snippets, that may happen more frequently than when answers might just happen to appear in snippets for pages featured in results. So, sometimes a set of SERPS can answer questions without any clicks.
This paper doesn’t describe the idea of entity metrics, but it reminds me of how the Google patent about them presented SERPS in a way that was different that just a presentation of URLs that were ordered based upon IR and PageRank scores. It’s recommended reading:
Structured Data & The SERPs: What Google’s Patents Tell Us About Ranking In Universal Search
There are different reasons why some pages or entities show up in search results than just a rank, and they can have value.
Back seven years ago, I wrote about a paper from Google and Yahoo researchers that talked about satisfaction with search results titled, Evaluating the Relevancy of Search Results Based upon Position. That one focused more on the importance of where results were ranking in search results. There are possibly other things to consider these days.
Like the idea that a searcher might find an answer to their question and not have to click through to a page to find their answer, which can save them time and effort in finding pages pointed out by search results. That would be a case of “good abandonment.”
Click Models
This new paper also talks about user clicks being a sign of possible satisfaction. Very different from the kind of biometric satisfaction that I wrote about in, Satisfaction a Future Ranking Signal in Google Search Results?.
This paper instead talks about a Clicks, Attention, and Satisfaction (CAS) model. It provides some information about each of those things, in the context of human raters that might interact with search results.
The paper tells us about some of the crowdsourcing approaches used with human evaluators, including a glimpse at some questions asked to determine the relevance of results:
Takeaways
The model described to evaluate search results doesn’t tell you about how to show up in search results or rank higher, but it does tell us about how search results are changing and evolving. Search engines are trying to better understand when results might answer the questions posed by searchers in search results. They also tell us that they are using human evaluators to better understand how relevant search results might be and how satisfied searchers might be with the search engine.
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5 SEO Tips to Drive Traffic to Your Blog
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http://www.business2community.com/seo/5-seo-tips-drive-traffic-blog-01735497
The Guide to Earning New Business with Your Real Estate Video Marketing [Ebook]
from
https://placester.com/real-estate-marketing-academy/real-estate-video-marketing-ebook/
The Guide to Earning New Business with Your Real Estate Video Marketing [Ebook]
from
https://placester.com/real-estate-marketing-academy/real-estate-video-marketing-ebook/
Top SEO Tips Every WordPress Website Should Embrace
from
http://www.business2community.com/seo/top-seo-tips-every-wordpress-website-embrace-01727965
A Guide to WordPress Theme Frameworks (And Why You Should Use Them)
from
https://torquemag.io/2016/12/guide-wordpress-theme-frameworks/
6 SEO Tips for Local Small-Business Owners
from
http://www.lifehack.org/507506/6-seo-tips-for-local-small-business-owners
Saturday, December 17, 2016
The Small Business Guide To SEO (Search Engine Optimization) in 2017
from
http://www.bizsugar.com/Marketing/the-small-business-guide-to-seo-search-engine-optimization-in-2017-/
Friday, December 16, 2016
HTML5 semantic elements and Webflow: the essential guide
from
https://webflow.com/blog/html5-semantic-elements-and-webflow-the-essential-guide
A Step-by-Step Guide to Using Google Search Console Like a Boss
from
https://www.quicksprout.com/2016/12/16/a-step-by-step-guide-to-using-google-search-console-like-a-boss/
A Year-Round Guide to Maintaining Holiday Sales Traffic
from
https://www.searchenginejournal.com/sales-seo-strategy-an-approach-to-impacting-sales-traction/180455/
User Friendly On-Page SEO: A Short Guide
from
http://www.searchenginepeople.com/blog/on-page-seo-101.html
SEO Copywriting: Tips & Secrets of a 10-Year Professional Writer
from
https://www.authorityhacker.com/seo-copywriting/
A Year-Round Guide to Maintaining Holiday Sales Traffic
from
https://www.searchenginejournal.com/sales-seo-strategy-an-approach-to-impacting-sales-traction/180455/
Why The Traditional Rules Of Writing Still Matter: 5 Content Creation Tips
from
http://www.forbes.com/sites/forbesagencycouncil/2016/12/16/why-the-traditional-rules-of-writing-still-matter-5-content-creation-tips/
Thursday, December 15, 2016
A CMO’s Guide to Hiring Freelance Writers
from
http://www.chiefmarketer.com/a-cmos-guide-to-hiring-freelance-writers/
A CMO’s Guide to Hiring Freelance Writers
from
http://www.chiefmarketer.com/a-cmos-guide-to-hiring-freelance-writers/
12 Local SEO Tips From SEO Agency Founders
from
https://www.entrepreneur.com/article/284523
9 Tips for Artists Looking for More Search Visibility
from
http://www.searchengineguide.com/jayson-demers/9-tips-for-artists-looking-for-more-sear.php
16 Search Engine Optimization Tips That Are Future Proof
from
http://selfmadesuccess.com/search-engine-optimization-tips/
Wednesday, December 14, 2016
The Ultimate Guide to App Store Optimization for Localized Apps
from
https://phraseapp.com/blog/posts/app-localization-the-ultimate-guide-to-app-store-optimization/
5 Essential Local SEO Tips for Businesses with Multiple Locations
from
http://www.reviewtrackers.com/local-seo-multiple-locations/
Tips for Creating Your Small Business Website
from
http://www.andysowards.com/blog/2016/creating-small-business-website-tips/
Alphabet : 10 tips to improve insurance agency SEO
from
http://www.4-traders.com/ALPHABET-INC-24203373/news/Alphabet-10-tips-to-improve-insurance-agency-SEO-23552535/
7 Tips for the Print-to-Digital Writer
from
http://www.targetmarketingmag.com/article/7-tips-for-the-print-to-digital-writer/
10 tips to improve insurance agency SEO
from
http://www.lifehealthpro.com/2016/12/14/10-tips-to-improve-insurance-agency-seo
Tuesday, December 13, 2016
5 SEO tips for JavaScripters
from
http://joshowens.me/5-seo-tips-for-javascripters/
Tips To The Kinds Of Businesses You Can Start Online
from
http://www.whizvilla.com/2016/12/tips-to-kinds-of-businesses-you-can.html
Tips for Bouncing Back From a Google Penalty
from
http://www.whizvilla.com/2016/12/Tips-n-tricks-to-revive-from-google-panda-and-penguin-penalty.html
3 Tips to Boost Your Online Presence for More Business
from
http://www.promotionworld.com/se/articles/article/161213-3-tips-boost-your-online-presence-more-business
Monday, December 12, 2016
Limited Budget? Guide To Getting More Visitors To Your Site Without Spending A Dime
from
http://www.youngupstarts.com/2016/12/13/limited-budget-guide-to-getting-more-visitors-to-your-site-without-spending-a-dime/
Five SEO Tips To Maximize Your Radio Ad ROI
from
http://rainnews.com/five-seo-tips-to-maximize-your-radio-ad-roi/
7 Tips for Content Marketing Success in 2017
from
http://www.business.com/marketing/eric-samson-7-tips-for-content-marketing-success/
7 Tips for Content Marketing Success in 2017
from
http://www.business.com/marketing/eric-samson-7-tips-for-content-marketing-success/
4 Quick Tips for E-Commerce Sites to Capture Holiday Traffic
from
http://www.business.com/online-marketing/holly-miller-tips-for-e-com-sites-to-capture-holiday-traffic/
A (technical) SEO’s Guide to Emoji’s
from
http://www.elite-strategies.com/seo-guide-emoji/
A (technical) SEO’s Guide to Emoji’s
from
http://www.elite-strategies.com/seo-guide-emoji/
A (technical) SEO’s Guide to Emoji’s
from
http://www.elite-strategies.com/seo-guide-emoji/
A (technical) SEO’s Guide to Emoji’s
from
http://www.elite-strategies.com/seo-guide-emoji/
Sunday, December 11, 2016
Top Link Building Tips for SEO Success in 2017
from
http://negosentro.com/top-link-building-tips-for-seo-success-in-2017/
Saturday, December 10, 2016
A comprehensive guide for starting the successful ecommerce website
from
http://technofaq.org/posts/2016/12/a-comprehensive-guide-for-starting-the-successful-ecommerce-website/
A comprehensive guide for starting the successful ecommerce website
from
http://technofaq.org/posts/2016/12/a-comprehensive-guide-for-starting-the-successful-ecommerce-website/
Friday, December 9, 2016
Tips on Change in SEO Services for Business Owners and Internet Marketing Firms
from
http://internetdo.com/internet/tips-on-change-in-seo-services-for-business-owners-and-internet-marketing-firms.html
8 E-Commerce Website Tips For The Holiday Season
from
http://www.business.com/sales-and-marketing/alex-wolk-holiday-ecommerce-website-tips/
Tips for SEO to enhance online presence
from
http://westfaironline.com/83983/tips-for-seo-to-enhance-online-presence/
Guide to Root OnePlus 3T and Install TWRP
from
http://www.techrekon.net/how-to-root-oneplus-3t-and-install-twrp/
Basic Guide To Understanding What The Use Of Keywords Is In An SEO Strategy In Salisbury
from
http://www.artipot.com/articles/2040169/basic-guide-to-understanding-what-the-use-of-keywords-is-in-an-seo-strategy-in-salisbury.htm
Thursday, December 8, 2016
Ultimate Guide to WordPress Migrations and SEO: Post-Migration Tasks and Testing
from
https://premium.wpmudev.org/blog/wordpress-migrations-seo-post-migration-tasks-testing/
Customer Data Management: A Beginner’s Guide
from
http://customerthink.com/customer-data-management-a-beginners-guide/
30 Tips On Using Google Apps for SEO Nerds and Marketers
from
https://marketinginsidergroup.com/search-marketing/30-tips-using-google-apps-seo-nerds-marketers/
Healthcare Marketing: Google’s Guide to Patient Recruitment
from
https://marketinginsidergroup.com/strategy/healthcare-marketing-googles-guide-patient-recruitment/
Marketers Guide To Facebook Messenger Bots
from
http://imsoup.com/14164/marketers-guide-to-facebook-messenger-bots/
Wednesday, December 7, 2016
3 Helpful Tips for New and Ambitious Real Estate Agents
from
http://realtybiznews.com/3-helpful-tips-for-new-and-ambitious-real-estate-agents/98736318/
Why VSLs are the Fastest Way to Build a Six Figure Business (SEO agencies hate me for sharing this advice)
from
http://copywriterscrucible.com/vsls-fastest-way-build-six-figure-business-seo-agencies-hate-sharing-advice/
Tuesday, December 6, 2016
Internet Marketing Company, fishbat, Discusses 4 Tips for Using LinkedIn's Endorsements
from
http://www.ireachcontent.com/news-releases/internet-marketing-company-fishbat-discusses-4-tips-for-using-linkedins-endorsements-605029556.html
Internet Marketing Company, fishbat, Discusses 4 Tips for Using LinkedIn's Endorsements
from
http://www.ireachcontent.com/news-releases/internet-marketing-company-fishbat-discusses-4-tips-for-using-linkedins-endorsements-605029556.html
Internet Marketing Company, fishbat, Discusses 4 Tips for Using LinkedIn's Endorsements
from
http://www.ireachcontent.com/news-releases/internet-marketing-company-fishbat-discusses-4-tips-for-using-linkedins-endorsements-605029556.html
Internet Marketing Company, fishbat, Discusses 4 Tips for Using LinkedIn's Endorsements
from
http://www.ireachcontent.com/news-releases/internet-marketing-company-fishbat-discusses-4-tips-for-using-linkedins-endorsements-605029556.html
10 Tips for Structuring URLs
from
http://www.instantshift.com/2016/12/06/url-structuring-tips/
8 Tips for a Simplified Local SEO Strategy in the New Year
from
https://searchenginewatch.com/2016/12/06/8-tips-for-a-simplified-local-seo-strategy-in-the-new-year/
9 SEO Tips for a Successful Site Migration or Re-design
from
http://www.receptional.com/blog/9-seo-tips-site-migration-redesign
Monday, December 5, 2016
Tips for Leads Convert Content Writing for Perfect SEO
from
http://www.warriorforum.com/search-engine-optimization/1240002-tips-leads-convert-content-writing-perfect-seo.html?view=classic
Burkfield’s Pro Tips On Home Appliance Marketing And Advertising
from
http://www.noobpreneur.com/2016/12/05/burkfields-pro-tips-on-home-appliance-marketing-and-advertising/
The Ultimate Guide to YouTube SEO Success #semrushchat
from
https://www.semrush.com/blog/the-ultimate-guide-to-youtube-seo-success-semrushchat/
8 Fundamental WordPress SEO Tips for Agencies
from
https://pagely.com/blog/2016/12/8-fundamental-wordpress-seo-tips-agencies/
Burkfield’s Pro Tips On Home Appliance Marketing And Advertising
from
http://www.noobpreneur.com/2016/12/05/burkfields-pro-tips-on-home-appliance-marketing-and-advertising/
7 Tips To Master SEO Basics For Editorial
from
http://www.forbes.com/sites/denispinsky/2016/12/05/editorial-seo/
Burkfield’s Pro Tips On Home Appliance Marketing And Advertising
from
http://www.noobpreneur.com/2016/12/05/burkfields-pro-tips-on-home-appliance-marketing-and-advertising/
An 8-Step Guide To Submit Your eLearning Event
from
https://elearningindustry.com/8-step-guide-submit-elearning-event
Sunday, December 4, 2016
An 8-Step Guide To Submit Your eLearning Event
from
https://elearningindustry.com/8-step-guide-submit-elearning-event
Answering Featured Snippets Timely, Using Sentence Compression on News
A couple of Augusts ago, I went to a Semantic Business and Technology conference where the head of Yahoo’s Knowledge Graph, Nicolas Torzec, discussed how updates took place to the knowledge graph when some earth-shaking event took place. He told us that they were manually editing information in that knowledge graph. Upon hearing that, I thought it seemed like an area that could have used a machine learning element to it, to automate it to keep it up to date.
Another place that would benefit from machine learning would be generating featured snippets that answer questions people might ask at Google, and it appears that they thought it might be useful there, too. A Wired Magazine article from Monday describes how those featured snippets might be generated:
Google’s Hand-Fed AI Now Gives Answers, Not Just Search Results
At the heart of this approach is the crawling of a data store of news articles and other sources, with the help of a “massive team of PhD linguists it calls Pygmalion”, and the use of algorithms that are referred to as “sentence compression” algorithms that might generate answers to questions from sources such as that news source.
Curious, I went in search of patents from Google that used “sentence compression” algorithms, and I found one:
Methods and apparatus related to sentence compression
Inventors: Ekaterina Filippova and Yasemin Altun
Assigned to: Google
US Patent 9,336,186
Granted: May 10, 2016
Filed: October 10, 2013
Abstract
Methods and apparatus related to sentence compression. Some implementations are generally directed toward generating a corpus of extractive compressions and associated sentences based on a set of headline, sentence pairs from documents. Some implementations are generally directed toward utilizing a corpus of sentences and associated sentence compressions in training a supervised compression system. Some implementations are generally directed toward determining a compression of a sentence based on edge weights for edges of the sentence that are determined based on weights of features associated with the edges.
The patent doesn’t mention featured snippets, but it does mention paraphrasing sentences in a data store of titles and sentences from a news source:
The documents from which the set of headline, sentence pairs is determined may be news story documents. In some of those implementations, for each of the headline, sentence pairs the sentence is a first sentence of the respective document.
Determining the set of headline, sentence pairs of the set may include: determining non-conforming headline, sentence pairs from a larger set of headline, sentence pairs; and omitting the non-conforming headline, sentence pairs from the set of headline, sentence pairs. Determining non-conforming headline, sentence pairs may include determining the non-conforming sentence pairs as those that satisfy one or more of the following conditions: the headline is less than a headline threshold number of terms, the sentence is less than a sentence threshold number of terms, the headline does not include a verb, and the headline includes one or more of a noun, verb, adjective, and adverb whose lemma does not appear in the sentence.
I had hoped to find more that discussed how this algorithm might be used in the generation of featured snippets, but it didn’t provide many details on that aspect of how these algorithms might be used. It does appear to be based on natural language processing. and I went looking at Google whitepapers to see if I could find more. I found a paper that looked related. On a Research at Google page for the paper Overcoming the Lack of Parallel Data in Sentence Compression they tell us is “A subset of the described data (10,000 sentence & extracted headlines pairs, with source URL and annotations) is available for download.”
That data for download includes sentences from news articles that have been tagged as different parts of speech. It looks like a lot of work, but it appears to be done in a way that does take advantage of automate processes that can keep such information up to date.
This appears to be how terms such as “sentence compression” become relevant to what SEOs do.
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